marketing Archives - Crossing the Line

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Well It’s Official - Advertising And Marketing Agencies Still Like A Drink

THE MOST IMPORTANT TARGET MARKET AN AGENCY CAN AIM FOR

March 21, 2017 0

By Ralph Roberts What is the most important target market an agency can aim for? It isn’t millennials, Gen X or baby boomers. It’s your read more …Continue reading THE MOST IMPORTANT TARGET MARKET AN AGENCY CAN AIM FOR

“Stop this fraud!” P&G Chief tells marketing industry

February 7, 2017 2

HAS P&G BRAND CHIEF “BELLED THE CAT” IN CALLING OUT ‘MURKY’ AND ‘FRAUDULENT’ DIGITAL MARKETING PRACTICES? By Marcus Honesta. Well it had to happen; but read more …Continue reading “Stop this fraud!” P&G Chief tells marketing industry