By Steve May, copywriter and consultant at Rockatansky. Day 1 in advertising, and I’m taught the KISS principle (Keep It Simple Steve). From Day 2, read more …Continue reading The more you write, the more you’re wrong

By Marcus Honesta. Kristof Fahy, Ladbrokes Coral, Chief Customer Officer, has belled the cat in an address he delivered at the ProcureCon Marketing 2017 conference read more …Continue reading PROCUREMENT: Is It The Scourge Of Modern Marketing?

Illustrations by Harry Gold. Wow…what an unexpected turn of events! After saying that he would rather slit his own wrists than return to the character read more …Continue reading This is Gold: The latest Bond is announced!

By Alexander McMahon. If you make car ads, then you should watch this. Today’s internet winner is Youtuber Eugene Romanovsky, who has created the world’s read more …Continue reading WHEN CREATIVITY WINS: Guy creates epic car ad to sell his ’96 Suzuki Vitari

Illustrations by Harry Gold. Hollywood has dodged a bullet. A threatened writers strike was averted when the WGA and management’s AMPTP reached a tentative agreement read more …Continue reading This is Gold: Hollywood Writer’s Strike – called off!

By Jen Brewster. What a wonderful week it has been, dear readers. Personally, I managed to switch off and explore the glorious countryside, after spending read more …Continue reading SIMPLY THE BEST: Our Top 5 Ads

Stop whatever it is that you’re doing and behold…for the official trailer for Blade Runner 2049 has just hit the internet, and promptly set the read more …Continue reading BLADE RUNNER 2049: The new trailer just dropped, and it looks AWESOME

An opinion piece by Taxi Director Miles Murphy I recently had the good fortune of being sent to SXSW by Taxi, tasked with finding out read more …Continue reading IS VR THE DRUG OF THE FUTURE?

Illustrations by Harry Gold. Please make it happen. Please make it happen. PLEASE MAKE IT HAPPEN. If anyone can save the world, it’s Dwayne ‘The read more …Continue reading This is Gold: President Johnson for 2020?

As narrated to Marcus Honesta. IF IT WERE MY MONEY, THIS IS HOW I WOULD GO ABOUT THE PROCESS OF SELECTING THE RIGHT PERSON TO read more …Continue reading HOW TO CHOOSE THE RIGHT DIRECTOR: Part 2 – The value of a Director’s treatment?

By Jen Brewster. Howdy folks! This week in advertising we’ve seen all sorts of fun things, from spunky dragons and dancing trolleys to disgraced athletes read more …Continue reading Simply The Best: Our Top 5 ads

Movie fans were left reeling this week with the news that a reboot of the spectacular sci-fi action film The Matrix was making the rounds in Hollywood.