By Mobbie Nazir All communities have their own rules and marketers who don’t respect them can expect to be treated harshly. Gaming was often considered read more …Continue reading Why Marketers Need To Understand Culture In Gaming Communities
By Luma Research Isight Create Inspire Last week we had two clients contact us wondering how they could make effective and efficient 15s ads. As read more …Continue reading 15s ads – How To Get Them Right
By Diksha Idnani A timeline from product-centred to purpose-focused The playbook for brand building has undergone a metamorphosis. And to call it a playbook limits read more …Continue reading We No Longer Have The Marketing Playbook We Used To Know
By Minda Smiley Scrunched timelines, less travel and Zoom meetings are challenging old ways of working Hermeti Balarin is itching to get back to the read more …Continue reading How The Lessons Of Quarantine Will Reshape Advertising’s Creative Process
By Mark Ritson In the fast-paced world of modern business there is rarely any time for reflection or sentiment. But there were buckets of the read more …Continue reading How To Brand The Memory: Last Qantas 747 Sent Off With A Flourish.
By Les Binet, adamandeveDDB I don’t know about you, but I feel overwhelmed by the flood of COVID-19-related research that keeps pouring into my inbox. read more …Continue reading Marketers Need To Take A More Nuanced And Thoughtful Approach To The COVID-19 Crisis
By Andrew Hutchinson With TikTok has opening its first Australian office, headed up by former Google executive Lee Hunter, they have made a statement to read more …Continue reading TikTok Shares A Case Study On How To Implement A Branded Hashtag Campaign
By Paul Hiebert Hand soap sales have seen a boost, but it isn’t permanent Certain CPG (Consumer Packaged Goods) product categories have benefited from the Covid-19 read more …Continue reading Consumer Behaviour Changes Related To Covid-19 Won’t Last, Says Colgate-Palmolive’s CEO
By Jeremy Lee with Marcus Honesta. Treasurer Josh Frydenberg may well call “The JobKeeper” payment scheme an essential lifeline to the business, but as night follows day read more …Continue reading Lessons From The Front Line Dealing With Redundancy
By Matt Resnick, R/GA The evolution was underway before coronavirus evaporated the world’s remaining patience for empty corporate purpose, argues R/GA’s Matt Resnick. As the read more …Continue reading How The Brand Purpose Conversation Is Shifting
By DR. JEREMY CUMPSTON MBBS Medical risk assessment and risk mitigation directives for film production We asked our Medico Dr Jeremy Cumpston MBBS to give read more …Continue reading How To Manage A Shoot During The Coronavirus Pandemic
By Mark Ritson Budget Direct has a new ad to celebrate its 20th anniversary. The two recurring characters from its long-running advertising series, lead detective read more …Continue reading It’s Easier To Sell Pre-Coronavirus Story
By Nicola Kemp This is not another article on how to achieve the perfect work/life balance while also effortlessly home-schooling children. That is simply impossible. read more …Continue reading How To Fail At Working From Home With Kids
By KENT BRAMPTON. (guest writer) Whilst cringing through the pre-booked, supposedly predictive and ‘premium content positioned’ tv ads during the start of the sensible peoples’ read more …Continue reading Time To Make Every TV AD Primo.
By Mark Ritson Brands from Marmite to Peloton have shown negative publicity is beneficial if it doesn’t undermine your core image, which is why Corona read more …Continue reading Coronavirus Won’t Hurt Corona, It Will Actually Boost Sales
Essential for all great FMCG Commercials By Mike Canavan BBStv. (This is a general guide and must be used in conjunction with the overall Agency read more …Continue reading The Essence Of A Great Product Demonstration
Written by Brass Tacks Production Design. Twelve frames a second, even twenty-four frames a second, doesn’t seem like that much until you must animate it read more …Continue reading PRODUCTION DESIGN IN THE WORLD OF STOP MOTION: Part 1
by Brass Tacks Production Design. “In film and television, a production designer is the person responsible for the overall visual look of the production. Production read more …Continue reading SHORT FILMS: THE IMPORTANCE OF PRODUCTION DESIGN
By Clara Chong, Director at Main Course Films. With over 8,000 submissions from 90 countries, My RØDE Reel has not only become the world’s largest read more …Continue reading INSIDE THE DIRECTING PROCESS
By Brass Tacks Production Design. Production Design seems to be thought of as a mystic art to those who aren’t familiar with our role in read more …Continue reading A BEGINNERS GUIDE TO PRODUCTION DESIGN: Asking the right questions
By Alex McMahon. Regular readers will know about my passionate anticipation for Blade Runner 2049. Thankfully, it did not disappoint. Director Denis Villeneuve has delivered read more …Continue reading WATCH: The sound of Blade Runner 2049
How do you interview Damien Toogood and Hamish Rothwell together? Both men have built up an enviable portfolio of some of the most memorable commercials read more …Continue reading CTL CONVERSATIONS – DIRECTING – PART 2: With Damien Toogood and Hamish Rothwell
Hamish Rothwell and Damien Toogood are two of the finest directors working in the industry today. Both have numerous awards to their names, having created read more …Continue reading CTL CONVERSATIONS – DIRECTING – Part 1: With Hamish Rothwell and Damien Toogood
By Andrew Lau, Copywriter. Demystifying the “dark-art” of SEO just a little more. In part 1 of my SEO for Beginners series, I covered a read more …Continue reading SEO for Beginners Part 2 – More On-Page Elements
By Steve May, copywriter and consultant at Rockatansky. Day 1 in advertising, and I’m taught the KISS principle (Keep It Simple Steve). From Day 2, read more …Continue reading The more you write, the more you’re wrong
Alt.vfx help bring Honda’s latest dream ad to the screen Award-winning digital studio Alt.vfx has scored another hit campaign with its latest stunning advert for read more …Continue reading Alt.vfx help bring Honda’s latest dream ad to the screen
(Tom Selleck on the set of Jesse Stone) CTL.CO was fortunate enough to spend a few hours with David at his house on the lower North read more …Continue reading The David Gribble ACS Interview