Google: “We Don’t Oppose A Code”.
By Chris Griffith Google has published a new open letter to users that seems to position the internet giant as being more amenable to paying news media read more …Continue reading Google: “We Don’t Oppose A Code”.
Category: News
Howzat: Cricket Australia Stumped
The unthinkable is just about to happen. A summer without live free to air cricket. Kerry Packer must be turning in his grave. Sports fans read more …Continue reading Howzat: Cricket Australia Stumped
Sandilands Breaches Standards Of Decency Yet Again
An ACMA investigation has found KIIS 1065 in breach of rules relating to generally accepted standards of decency due to comments made by Kyle Sandilands about the Virgin Mary and Christian read more …Continue reading Sandilands Breaches Standards Of Decency Yet Again
Durex Writes New Kama Sutra Chapter To Challenge Anal Sex Stigma
Durex: ad avoids explicit mention of anal sex By Brittaney Kiefer Durex is bidding to bypass advertising restrictions with a campaign challenging misconceptions about anal read more …Continue reading Durex Writes New Kama Sutra Chapter To Challenge Anal Sex Stigma
Facebook Will Stop Australians From Posting News
Social media giant fights back against ‘unprecedented’ laws. By Casey Tonkin Facebook said Australian users will no longer be able to post news stories on read more …Continue reading Facebook Will Stop Australians From Posting News
China Imposes New Rules Which Could Halt TikTok Sell-Off, Triller Enters Bid for the Platform
By Andrew Hutchinson With the US Government’s deadline for the sell-off off TikTok closing in, the Chinese Government has announced new rules which could halt read more …Continue reading China Imposes New Rules Which Could Halt TikTok Sell-Off, Triller Enters Bid for the Platform
Google Launches A Major Scare Campaign
By Mike Canavan Google has been told to “stop the scare tactics” and negotiate a fair agreement with media companies, with the tech giant accused read more …Continue reading Google Launches A Major Scare Campaign
Using Retail Attitudes To Distinguish Gen Z From Millennials
By Chris Beer In June this year, a line was drawn in the sand. A Twitter post, capturing comments from TikTok users mocking millennials, went read more …Continue reading Using Retail Attitudes To Distinguish Gen Z From Millennials
China cracks down on Freedom of speech.
Hong Kong media mogul Jimmy Lai was arrested at his flat early on Monday on suspicion of breaching the national security law. By Clifford Lo Christy read more …Continue reading China cracks down on Freedom of speech.
TikTok Plays Defence After President Trump Threatens A Ban
By Scott Nover Is the popular video-sharing platform’s time up in the U.S? Tensions flared between the White House and short-form video app TikTok Friday read more …Continue reading TikTok Plays Defence After President Trump Threatens A Ban
How To Brand The Memory: Last Qantas 747 Sent Off With A Flourish.
By Mark Ritson In the fast-paced world of modern business there is rarely any time for reflection or sentiment. But there were buckets of the read more …Continue reading How To Brand The Memory: Last Qantas 747 Sent Off With A Flourish.
Coca-Cola Is ‘Exiting Some Zombie Brands’
By Diana Bradley CEO James Quincey laid out the company’s plan for increased marketing effectiveness and efficiency after lack-luster Q2 results. Coca-Cola plans on getting read more …Continue reading Coca-Cola Is ‘Exiting Some Zombie Brands’
Major Brands Boycott Advertising On Facebook Cost Zuckerberg $72 billion.
By Marcus Honesta It’s spreading like Covid-19 in the USA. Major multinational companies including Coca-Cola, Starbucks, Verizon and Unilever have joined forces to boycott Facebook read more …Continue reading Major Brands Boycott Advertising On Facebook Cost Zuckerberg $72 billion.
Iconic Kangaroo Ditched In Favour Of Abstract New Logo. Birmingham Strikes Again.
By Mike Canavan The iconic Australian kangaroo has been dumped as our national logo in favour for an abstract depiction of the yellow wattle. Trade read more …Continue reading Iconic Kangaroo Ditched In Favour Of Abstract New Logo. Birmingham Strikes Again.
TikTok Shares A Case Study On How To Implement A Branded Hashtag Campaign
By Andrew Hutchinson With TikTok has opening its first Australian office, headed up by former Google executive Lee Hunter, they have made a statement to read more …Continue reading TikTok Shares A Case Study On How To Implement A Branded Hashtag Campaign
The hidden danger for brands: the twin threats from recession.
By Peter Field The Covid-19 recession may have some unusual characteristics, but the arguments in favour of continued brand investment remain as powerful as ever. read more …Continue reading The hidden danger for brands: the twin threats from recession.
Twitter Launches Audio Clips in Tweets on iOS
By Andrew Hutchinson After it shared a test of audio clips in tweets last month, Twitter has today launched the option to add 140-second audio clips read more …Continue reading Twitter Launches Audio Clips in Tweets on iOS
Consumer Behaviour Changes Related To Covid-19 Won’t Last, Says Colgate-Palmolive’s CEO
By Paul Hiebert Hand soap sales have seen a boost, but it isn’t permanent Certain CPG (Consumer Packaged Goods) product categories have benefited from the Covid-19 read more …Continue reading Consumer Behaviour Changes Related To Covid-19 Won’t Last, Says Colgate-Palmolive’s CEO
Zuckerberg Is In Hot Water Again – But This Time From His Own People In Trump vs Twitter.
Mark Zuckerberg is under fire from his own employees over Facebook’s stance on content moderation. By Scott Nover with Marcus Honesta Employees tweeted their discontent read more …Continue reading Zuckerberg Is In Hot Water Again – But This Time From His Own People In Trump vs Twitter.
Updated Retail Outlook: 10 New Predictions for 2020
By Lisa Lacy From increased contactless delivery to changing fulfilment models When 2019 ended, we asked retail industry experts for their 2020 predications. At the time, read more …Continue reading Updated Retail Outlook: 10 New Predictions for 2020
Are you an Essential Business in Australia?
By Mike Canavan What makes one business more essential than another? If indeed “we are all in this together”- surely it stands to reason that read more …Continue reading Are you an Essential Business in Australia?
What is the Legal Status of Retail and Commercial Leases during COVID-19?
By Alex Bentancor Senior Associate: HOLMANWEBB LAWYERS A wide range of articles and government announcements have been published concerning the status of retail and commercial read more …Continue reading What is the Legal Status of Retail and Commercial Leases during COVID-19?
Advertisers Who Persisted Will Emerge Stronger From The Covid-19 Crisis
By Lilly Vitorovich The message is simple: companies that continue to advertise during the coronavirus crisis will emerge quicker and stronger on the other end read more …Continue reading Advertisers Who Persisted Will Emerge Stronger From The Covid-19 Crisis
Well It’s Official – Advertising And Marketing Agencies Still Like A Drink
42% say they drink while working from home due to coronavirus. By Kyle McCarthy with Marcus Honesta For more than a month now, millions of read more …Continue reading Well It’s Official – Advertising And Marketing Agencies Still Like A Drink
What Will Our World Be Like After The Coronavirus Pandemic (Part3)
By Mike Canavan Welcome to Part 3 of our series “What will our world be like after the Coronavirus Pandemic”? I hope you are finding read more …Continue reading What Will Our World Be Like After The Coronavirus Pandemic (Part3)
Hope For The Future (Part1)
By Mike D Canavan Whilst, I truly believe that our political leaders are doing what they perceive to be the best they can in these read more …Continue reading Hope For The Future (Part1)
Cannes Lions 2020 Cancelled
The Festival and Awards will not take place in 2020 Cannes Lions announces today that the annual Festival of Creativity will not take place in read more …Continue reading Cannes Lions 2020 Cancelled
Taking Stock – The Roll Of FMCG Brands In A Time Of Crisis
By Dorothy Thompson In a very probing piece of research from the Innovation Research Interchange (formerly the Industrial Research Institute) it is an inclusive membership read more …Continue reading Taking Stock – The Roll Of FMCG Brands In A Time Of Crisis
Delayed Olympics Risks Turning Into Colossal Advertising Bust
By Lisa Du & Eben Novy-Williams The 2020 Tokyo Olympics are now officially delayed by as much as a year, leaving hundreds of companies around read more …Continue reading Delayed Olympics Risks Turning Into Colossal Advertising Bust
Coronavirus Sparks Huge Jump In Social Media Use, Study Finds.
By Oliver McAteer Influencer agency Obviously is mobilising it’s community to share WHO information. Coronavirus means isolation. And isolation means social media. It’s official: The read more …Continue reading Coronavirus Sparks Huge Jump In Social Media Use, Study Finds.