By Mark Ritson In the fast-paced world of modern business there is rarely any time for reflection or sentiment. But there were buckets of the read more …Continue reading How To Brand The Memory: Last Qantas 747 Sent Off With A Flourish.
By Diana Bradley CEO James Quincey laid out the company’s plan for increased marketing effectiveness and efficiency after lack-luster Q2 results. Coca-Cola plans on getting read more …Continue reading Coca-Cola Is ‘Exiting Some Zombie Brands’
By Marcus Honesta It’s spreading like Covid-19 in the USA. Major multinational companies including Coca-Cola, Starbucks, Verizon and Unilever have joined forces to boycott Facebook read more …Continue reading Major Brands Boycott Advertising On Facebook Cost Zuckerberg $72 billion.
By Mike Canavan The iconic Australian kangaroo has been dumped as our national logo in favour for an abstract depiction of the yellow wattle. Trade read more …Continue reading Iconic Kangaroo Ditched In Favour Of Abstract New Logo. Birmingham Strikes Again.
By Andrew Hutchinson With TikTok has opening its first Australian office, headed up by former Google executive Lee Hunter, they have made a statement to read more …Continue reading TikTok Shares A Case Study On How To Implement A Branded Hashtag Campaign
By Peter Field The Covid-19 recession may have some unusual characteristics, but the arguments in favour of continued brand investment remain as powerful as ever. read more …Continue reading The hidden danger for brands: the twin threats from recession.
By Andrew Hutchinson After it shared a test of audio clips in tweets last month, Twitter has today launched the option to add 140-second audio clips read more …Continue reading Twitter Launches Audio Clips in Tweets on iOS
By Paul Hiebert Hand soap sales have seen a boost, but it isn’t permanent Certain CPG (Consumer Packaged Goods) product categories have benefited from the Covid-19 read more …Continue reading Consumer Behaviour Changes Related To Covid-19 Won’t Last, Says Colgate-Palmolive’s CEO
Mark Zuckerberg is under fire from his own employees over Facebook’s stance on content moderation. By Scott Nover with Marcus Honesta Employees tweeted their discontent read more …Continue reading Zuckerberg Is In Hot Water Again – But This Time From His Own People In Trump vs Twitter.
By Lisa Lacy From increased contactless delivery to changing fulfilment models When 2019 ended, we asked retail industry experts for their 2020 predications. At the time, read more …Continue reading Updated Retail Outlook: 10 New Predictions for 2020
By Mike Canavan What makes one business more essential than another? If indeed “we are all in this together”- surely it stands to reason that read more …Continue reading Are you an Essential Business in Australia?
By Alex Bentancor Senior Associate: HOLMANWEBB LAWYERS A wide range of articles and government announcements have been published concerning the status of retail and commercial read more …Continue reading What is the Legal Status of Retail and Commercial Leases during COVID-19?
By Lilly Vitorovich The message is simple: companies that continue to advertise during the coronavirus crisis will emerge quicker and stronger on the other end read more …Continue reading Advertisers Who Persisted Will Emerge Stronger From The Covid-19 Crisis
42% say they drink while working from home due to coronavirus. By Kyle McCarthy with Marcus Honesta For more than a month now, millions of read more …Continue reading Well It’s Official – Advertising And Marketing Agencies Still Like A Drink
By Mike Canavan Welcome to Part 3 of our series “What will our world be like after the Coronavirus Pandemic”? I hope you are finding read more …Continue reading What Will Our World Be Like After The Coronavirus Pandemic (Part3)
By Mike D Canavan Whilst, I truly believe that our political leaders are doing what they perceive to be the best they can in these read more …Continue reading Hope For The Future (Part1)
The Festival and Awards will not take place in 2020 Cannes Lions announces today that the annual Festival of Creativity will not take place in read more …Continue reading Cannes Lions 2020 Cancelled
By Dorothy Thompson In a very probing piece of research from the Innovation Research Interchange (formerly the Industrial Research Institute) it is an inclusive membership read more …Continue reading Taking Stock – The Roll Of FMCG Brands In A Time Of Crisis
By Lisa Du & Eben Novy-Williams The 2020 Tokyo Olympics are now officially delayed by as much as a year, leaving hundreds of companies around read more …Continue reading Delayed Olympics Risks Turning Into Colossal Advertising Bust
By Oliver McAteer Influencer agency Obviously is mobilising it’s community to share WHO information. Coronavirus means isolation. And isolation means social media. It’s official: The read more …Continue reading Coronavirus Sparks Huge Jump In Social Media Use, Study Finds.
By Oliver McAteer It’s official. This year’s Cannes Lions International Festival of Creativity has been postponed –. Over the weekend the news came that organiser Ascential read more …Continue reading Cannes Lions Staff Told To Work From Home.
By James Bright. I came across this most thoughtful article by Damon Stapleton. Damon is Regional Chief Creative Officer of DDB NZ & Australia. He read more …Continue reading To Be Human. Don’t Worry, There’s A Happy Ending.
By Marcus Honesta It’s not just the physical health of humans alone that is feeling the wrath and fallout of Coronavirus. Many sporting codes are read more …Continue reading Coronavirus Is Not Just Deadly To Humans
By Dorothy Thompson In an unusual public-spirited announcement the two biggest Telcos are offering additional broadband and Internet services free of charge as their contribution read more …Continue reading It’s Christmas In March, As Telstra And Optus Announce Free Internet
By Dorothy Thompson In an urgent move to protect their bottom-line revenue, Nine Entertainment Co (Harbour Radio Pty Ltd) 2GB has put into lock-down their read more …Continue reading 2GB Moves To Protect Their Bottom Line
Issued by the Office of Children’s Guardian. The Office of the Children’s Guardian has considered the implications of the COVID-19 virus (coronavirus) when employing children read more …Continue reading COVID-19 Virus And Employing Children
BY MARCUS HONESTA Without a doubt the coronavirus has turned the world as we knew it upside down. When you see women fighting in supermarkets read more …Continue reading How Is The Coronavirus Affecting Your Life?
By Max Maddison As Nine Entertainment this week prepares for its half-yearly results, analysis by The Australian shows the leading free-to-air networks have wiped $2bn read more …Continue reading Just When You Think Things Couldn’t Get Any Worse For FTA TV
By Dorothy Thompson It would appear that the culture of the monolithic scourge (Facebook) is up its same old tricks. After certain complaints the Australian read more …Continue reading It Would Seem Facebook Is In Hot Water Again
By Mark Ritson Brands from Marmite to Peloton have shown negative publicity is beneficial if it doesn’t undermine your core image, which is why Corona read more …Continue reading Coronavirus Won’t Hurt Corona, It Will Actually Boost Sales