By Nicholas Hulley and Nadja Lossgott, executive creative directors, Abbott Mead Vickers BBDO Creativity thrives during difficult times when the answers aren’t obvious, and the problems are read more …Continue reading The Year Ahead For Creativity: Turning The Negative Into A Positive
By Mike Canavan Whoever advised Angus Campbell he needed to get a head of the game, and release to the world the shame of or read more …Continue reading A Public Relations Fiasco Hangs Our Best And Bravest Out To Dry
By Jommy Tee Scott Morrison was sacked as managing director of Tourism Australia in 2006 with a year left to run on his contract. For read more …Continue reading The Ghost Of “Where The Bloody Hell Are You” Comes Back To Haunt Morrison
It’s not every day a new production company launches with a spot that premieres during the biggest footy event of the year, let alone one read more …Continue reading Cub Films launches with McCann spot for Menulog, featuring Snoop Dogg.
By Kathryn Lundstrom However biodegradable packaging could create confusion and recycling cross-contamination. Bacardi recently announced that it will be packaging its products in a new, read more …Continue reading Bacardi Touts New Compostable Bottle, But Experts Warn Against ‘Silver Bullet’ Solution
By Mike Canavan I must admit upfront, Sean Connery was by far my favourite Bond. I’ve always loved one detail in the story of how read more …Continue reading The passing of a screen legend. Rest in Peace Mr. Bond
By Kirsten Stevens The 2020 federal budget has allocated A$53 million towards Australian screen production. The funding comes attached to policy reforms harmonising incentives across film and television production read more …Continue reading $53 million for screen production, but policy reforms could spell the end of the Australian feature film.
Campaign features LeBron James and Naomi Osaka. In yet another intrusion by marketers into social engineering and political commentary, Nike has launched a campaign urging read more …Continue reading Nike calls on Americans to ‘change the world’ in election voting push
By Mark Ritson This generational mumbo jumbo is a fairy-tale built from simplistic stereotypes and lazy thinking … and it’s proving an uncomfortable fact for read more …Continue reading Boomers vs Gen X vs Millennials … It’s All Utter Nonsense
By Mike Canavan World cricket is in shock following the death of Australian cricket great Dean Jones. There was a certain electricity whenever Jones went read more …Continue reading A Cricket Legend Dean Jones Dies Of Heart Attack Aged 59
By Chris Griffith Google has published a new open letter to users that seems to position the internet giant as being more amenable to paying news media read more …Continue reading Google: “We Don’t Oppose A Code”.
The unthinkable is just about to happen. A summer without live free to air cricket. Kerry Packer must be turning in his grave. Sports fans read more …Continue reading Howzat: Cricket Australia Stumped
An ACMA investigation has found KIIS 1065 in breach of rules relating to generally accepted standards of decency due to comments made by Kyle Sandilands about the Virgin Mary and Christian read more …Continue reading Sandilands Breaches Standards Of Decency Yet Again
Durex: ad avoids explicit mention of anal sex By Brittaney Kiefer Durex is bidding to bypass advertising restrictions with a campaign challenging misconceptions about anal read more …Continue reading Durex Writes New Kama Sutra Chapter To Challenge Anal Sex Stigma
Social media giant fights back against ‘unprecedented’ laws. By Casey Tonkin Facebook said Australian users will no longer be able to post news stories on read more …Continue reading Facebook Will Stop Australians From Posting News
By Andrew Hutchinson With the US Government’s deadline for the sell-off off TikTok closing in, the Chinese Government has announced new rules which could halt read more …Continue reading China Imposes New Rules Which Could Halt TikTok Sell-Off, Triller Enters Bid for the Platform
By Mike Canavan Google has been told to “stop the scare tactics” and negotiate a fair agreement with media companies, with the tech giant accused read more …Continue reading Google Launches A Major Scare Campaign
By Chris Beer In June this year, a line was drawn in the sand. A Twitter post, capturing comments from TikTok users mocking millennials, went read more …Continue reading Using Retail Attitudes To Distinguish Gen Z From Millennials
Hong Kong media mogul Jimmy Lai was arrested at his flat early on Monday on suspicion of breaching the national security law. By Clifford Lo Christy read more …Continue reading China cracks down on Freedom of speech.
By Scott Nover Is the popular video-sharing platform’s time up in the U.S? Tensions flared between the White House and short-form video app TikTok Friday read more …Continue reading TikTok Plays Defence After President Trump Threatens A Ban
By Mark Ritson In the fast-paced world of modern business there is rarely any time for reflection or sentiment. But there were buckets of the read more …Continue reading How To Brand The Memory: Last Qantas 747 Sent Off With A Flourish.
By Diana Bradley CEO James Quincey laid out the company’s plan for increased marketing effectiveness and efficiency after lack-luster Q2 results. Coca-Cola plans on getting read more …Continue reading Coca-Cola Is ‘Exiting Some Zombie Brands’
By Marcus Honesta It’s spreading like Covid-19 in the USA. Major multinational companies including Coca-Cola, Starbucks, Verizon and Unilever have joined forces to boycott Facebook read more …Continue reading Major Brands Boycott Advertising On Facebook Cost Zuckerberg $72 billion.
By Mike Canavan The iconic Australian kangaroo has been dumped as our national logo in favour for an abstract depiction of the yellow wattle. Trade read more …Continue reading Iconic Kangaroo Ditched In Favour Of Abstract New Logo. Birmingham Strikes Again.
By Andrew Hutchinson With TikTok has opening its first Australian office, headed up by former Google executive Lee Hunter, they have made a statement to read more …Continue reading TikTok Shares A Case Study On How To Implement A Branded Hashtag Campaign
By Peter Field The Covid-19 recession may have some unusual characteristics, but the arguments in favour of continued brand investment remain as powerful as ever. read more …Continue reading The hidden danger for brands: the twin threats from recession.
By Andrew Hutchinson After it shared a test of audio clips in tweets last month, Twitter has today launched the option to add 140-second audio clips read more …Continue reading Twitter Launches Audio Clips in Tweets on iOS
By Paul Hiebert Hand soap sales have seen a boost, but it isn’t permanent Certain CPG (Consumer Packaged Goods) product categories have benefited from the Covid-19 read more …Continue reading Consumer Behaviour Changes Related To Covid-19 Won’t Last, Says Colgate-Palmolive’s CEO
Mark Zuckerberg is under fire from his own employees over Facebook’s stance on content moderation. By Scott Nover with Marcus Honesta Employees tweeted their discontent read more …Continue reading Zuckerberg Is In Hot Water Again – But This Time From His Own People In Trump vs Twitter.
By Lisa Lacy From increased contactless delivery to changing fulfilment models When 2019 ended, we asked retail industry experts for their 2020 predications. At the time, read more …Continue reading Updated Retail Outlook: 10 New Predictions for 2020