By Steve May, copywriter and consultant at Rockatansky. Day 1 in advertising, and I’m taught the KISS principle (Keep It Simple Steve). From Day 2, read more …Continue reading The more you write, the more you’re wrong
By Jen Brewster. Virtual Reality is an evolving medium in today’s world, with artists and filmmakers alike learning the new visual language. However, with so read more …Continue reading SPATIAL AUDIO: Making VR sound better
Michael Szumowski’s title is Music Supervisor. He works at Rumble Studios. Rumble is located over two floors of a renovated warehouse in the inner Sydney read more …Continue reading THE POWER OF MUSIC CREATES RUMBLE IN CHIPPENDALE
By Jen Brewster. Filmmakers these days can often be presented with some unique challenges when producing content for different mediums, whether that be for the read more …Continue reading INTO THE WILD: Creating film for Sydney’s most incredible cinema screen
By Marcus Honesta. WHAT CAN A YOUNG MARKETER LEARN FROM MACHIAVELLI? What did George Santayana (philosopher, essayist, poet, and novelist, after graduating Phi Beta Kappa read more …Continue reading THE PRINCE: 5 lessons a Strategist can learn from Machiavelli
Image: Paul (Gunna) Gearside – artist in residence The life & times of a gun storyboard artist How do television commercials get shot? Usually the read more …Continue reading Shot, But Not In The Dark – Interview with Paul Gearside, storyboard artist
You can win an Oscar for music, (best original score, best original song). If the Academy Of Motion Pictures and Sciences feels it is necessary read more …Continue reading How important is music to film?
What makes music great and how can I get some? Where would Jaws be without the ‘dum, dum, dum, dum, dum, dum, dum, dum’ score? read more …Continue reading Where Would Film Be Without Music?
By Gina Baldassarre ‘Empathy’ is defined by the Merriam-Webster dictionary as “the action of understanding, being aware of, being sensitive to, and vicariously experiencing the read more …Continue reading Embracing design as therapy to get to the heart of business problems
Apparently Bill Clinton, when he was president in residence, had a sign on his desk. It read, “It’s the economy, stupid”. Agencies should take note. read more …Continue reading 9 things agencies need to know about their clients…
The creative, tech and business industries are no longer so separate. Combining each industry is what leads to world-class innovation and new age ideas that read more …Continue reading Pause is cross-pollinating ideas across creative, tech and business industries
“We’re revolutionizing the way food is shot,” says EP Andy Wareham. New, independent, Queensland based film production company Tasty Pictures has brought innovation to our read more …Continue reading Tasty Pictures Produces Gourmet Content
New Holland Creative is located 3 km east of the Sydney CBD on the first floor of the heritage Old Manse on Paddington’s Oxford Street. read more …Continue reading Abundant Creativity Discovered In New Holland
For the upcoming 2016 edition of my book The Case for Creativity, I took time to reflect on three years of studying the Cases for read more …Continue reading The Case For Creativity