By Andrew Lau, Copywriter. SEO for beginners, a baffling “dark art” Some of my recent clients have referred to Search Engine Optimisation, aka SEO, as read more …Continue reading SEO for Beginners Part 1 – Basic On-Page Elements
By Marcus Honesta. Last week, we compiled a handy list of Questions You Should Know The Answer To with regards to a TV commercial production. read more …Continue reading FINAL JEOPARDY PART 2: Questions you need to ask about TVC Production
By Marcus Honesta. Television commercial production is a fun business, obviously, and what better way to test your own (or your colleagues) knowledge than by read more …Continue reading FINAL JEOPARDY PART 1: Production Facts – Questions you should know the answer to
As narrated to Marcus Honesta. IF IT WERE MY MONEY, THIS IS HOW I WOULD GO ABOUT THE PROCESS OF SELECTING THE RIGHT PERSON TO read more …Continue reading HOW TO CHOOSE THE RIGHT DIRECTOR: Part 2 – The value of a Director’s treatment?
Transcript by Marcus Honesta. “HE COULDN’T DIRECT TRAFFIC OUT OF SIGHT ON A DARK NIGHT” (HOW TO CHOOSE THE RIGHT DIRECTOR) PART ONE Things you read more …Continue reading HOW TO CHOOSE THE RIGHT DIRECTOR: Part 1 – How Directors Think
Prologue I think the reasons why we wrote a book such as this, is sometimes more important than what’s in it. Having devoted a chaotic lifetime to read more …Continue reading So You Want To Make Television Commercials – Prologue & Chapter 1