Welcome back, Ad Industry! I hope the jetlag isn’t too bad, and the additional baggage you had to purchase to bring all those awards home read more …Continue reading Simply The Best: According to the Cannes jury
Brendan Donnelly (pictured above, left, alongside work partner Guy Futcher) is a Creative Director at leading agency, M&C Saatchi. Crossing The Line took the time read more …Continue reading Interview: Brendan Donnelly – Creative Director, M&C Saatchi
I write this from the vantage point of my poolside chateau in Cannes…ha! Jokes…are you kidding me? I’m here in our beloved Australia, looking out read more …Continue reading Simply The Best: Our top 5 ads
By Tim Brierley, Creative Strategy Director, Grey Health Group. Humour in healthcare brand communications. When and where is it appropriate? I began thinking about read more …Continue reading Erectile dysfunction, constipation, vaginal dryness and other laughing matters.
By Marcus Honesta. Humour, most will agree, is a very personal thing. Many prefer English produced programs such as Monty Python’s Flying Circus, Absolutely Fabulous, read more …Continue reading WHAT MAKES A TELEVISION COMMERCIAL FUNNY?
By Dorothy Thompson. It’s an interesting and no doubt controversial subject. Many of Australia’s major corporations are fixating on what would appear to be political read more …Continue reading WHY ARE BRANDS SUDDENLY THE VOICE OF SOCIAL ENGINEERING?
Chosen by Jen Brewster. Well, this week our selection of choices might delight and inspire you, hawking everything from televisions to vibrators. Yep, it’s been read more …Continue reading Simply The Best: Our Top 5 Ads
Chosen by Jen Brewster. Well it’s another wonderful week in Ad Land, with AWARD Awards just gone and many still recovering from hangovers that would read more …Continue reading SIMPLY THE BEST: Our Top 5 Ads
G’day mates! What’s new in Ad Land this week eh? Have you been busy bashing away negative opinions on certain anonymous comments sections, or like read more …Continue reading Simply The Best: Our Top 5 Ads
By Jen Brewster. Howdy folks! This week in advertising we’ve seen all sorts of fun things, from spunky dragons and dancing trolleys to disgraced athletes read more …Continue reading Simply The Best: Our Top 5 ads
By Jen Brewster. What a wonderful week it has been, dear readers. Personally, I managed to switch off and explore the glorious countryside, after spending read more …Continue reading SIMPLY THE BEST: Our Top 5 Ads
By Alexander McMahon. If you make car ads, then you should watch this. Today’s internet winner is Youtuber Eugene Romanovsky, who has created the world’s read more …Continue reading WHEN CREATIVITY WINS: Guy creates epic car ad to sell his ’96 Suzuki Vitari
By Jen Brewster. G’day folks! This week, we have been awe-struck by some of the work emerging from across the world. You might bemoan the read more …Continue reading Simply The Best: Our Top 5 Ads
By Dorothy Thompson. It might surprise you to learn that some of the world’s leading FMCG manufacturers and marketers are being accused of behaving like read more …Continue reading A MARS A DAY, HELPS YOU WORK REST AND GO BROKE!
By Jen Brewster. In between shoving chocolate into our mouths and trying to entertain youngsters over a four day weekend, here at CTL we took read more …Continue reading SIMPLY THE BEST: The Top 5 Ads from this week
By Dorothy Thompson. Coles hit the pre Easter airwaves with a hilarious, back to the future campaign, entitled ‘I’m Free’. It is reminiscent of the read more …Continue reading I’M FREE, I AM FREE, OR MAYBE NOT!
By Marcus Honesta. It seems every time you turn around or open a newspaper one or other of our so-called sporting stars is entertaining the read more …Continue reading SPORTS BRATS, DUMMY SPITS AND BILLION DOLLAR ADVERTISING DEALS.
In 2015 Uber surpassed the stock market valuation of the107 year old General Motors. It had been in business for just five and one half read more …Continue reading THRIVING IN A DIGITAL VILLAGE: HAVAS 2017
By Jen Brewster. By now, just 24 hours after it was released by a no doubt excited and very pleased with themselves marketing team, PEPSI’s read more …Continue reading WHEN IT GOES WRONG: Kendall Jenner’s PEPSI dumpster fire and a defence of Creative Agencies
By Jen Brewster. Here at CTL Towers we watch a heap of ads from all across the world each week. So much so that we’ve read more …Continue reading SIMPLY THE BEST: 5 top ads from this week
By Ralph Roberts What is the most important target market an agency can aim for? It isn’t millennials, Gen X or baby boomers. It’s your read more …Continue reading THE MOST IMPORTANT TARGET MARKET AN AGENCY CAN AIM FOR
By Marcus Honesta. It has often occurred to me that the deliberate intent of a commercial film production budget is to confuse, misdirect and camouflage read more …Continue reading SHOW ME THE MONEY: Television Commercial budgets – their mysteries laid bare
Like double agents, cost controllers are drab, colourless, unimaginative individuals. They move among the shadows of the production, chipping away here, niggling there, but never read more …Continue reading The Case Against Cost Controllers
By Dorothy Thompson. If I have to sit through another marketing / ad agency meeting where the concepts we are discussing are rated on their read more …Continue reading DISRUPTIVE MARKETING What does it really mean?
By Dorothy Thompson. For some months a number of my colleagues at Crossing The Line have written about the questionable means by which some advertising read more …Continue reading SEE, THERE IS ANOTHER WAY! Agencies can make money charging for creative.
by Dorothy Thompson. It seems everyone today is looking to get more blood out of the proverbial stone than ever before. The economic restraints placed read more …Continue reading HOW LONG IS A PIECE OF STRING? Television budget allocations – the never-ending debate
A new viral movie, created in Australia, has captured the hearts and minds of the LGBTQIA+ community and wider with an important message about ‘equal read more …Continue reading THE BIG DEAL – New viral video delivers #equallove message
By Dorothy Thompson. It’s kind of ironic that when I went searching for the dictionary definition of the term that is being used in advertising read more …Continue reading DECOUPLING: Is this the end of the big Ad Agency networks?
THE WORLD’S MOST EXPENSIVE TELEVISION MEDIA PLACEMENT IS UPON US & IS SET TO BREAK ALL RECORDS … AGAIN. By Marcus Honesta. Forget about the read more …Continue reading The most expensive commercial spot in the world
Malkovich wins. Yellow Tail fails. Check out our favourite commercials from Superbowl 2017…so far. By Alexander McMahon. The Superbowl in 2016 had somewhere in the read more …Continue reading The Top 5 Superbowl adverts from 2017