WHAT ARE CLIENTS REALLY THINKING?
As told to Marcus Honesta. In “Part Five” of my sit down with one of the Advertising Agencies more famous, retired Creative Directors I asked read more …Continue reading WHAT ARE CLIENTS REALLY THINKING?
Category: Advertising
Simply The Best: Our Top 5 Ads
By Jen Brewster. Is it holiday season yet? Can I go and spend some time with my family, please? Oh we shall, sweet friends, but read more …Continue reading Simply The Best: Our Top 5 Ads
THANK YOU GOD FOR SMALL MERCIES
As told to Marcus Honesta. In “Part Four” of my sit down with one of the Advertising Agencies more famous, retired Creative Directors I asked read more …Continue reading THANK YOU GOD FOR SMALL MERCIES
Simply The Best: Our Top 5 Ads
By Jen Brewster. Hey folks, do you remember last week when we brought you 10 of the best Christmas adverts we could find out there read more …Continue reading Simply The Best: Our Top 5 Ads
A FAIR DINKUM HOLIDAY: Marketing Australia
By Libby Gandhi. In 1984 Paul Hogan offered to ‘slip an extra shrimp on the Barbie’ for Tourism Australia and charmed the world. Australia rocketed read more …Continue reading A FAIR DINKUM HOLIDAY: Marketing Australia
YOU CAN’T MAKE THIS SHIT UP
As Told To Marcus Honesta. In “Part Three” of my sit down with one of the Advertising Agencies more famous, retired Creative Directors I asked read more …Continue reading YOU CAN’T MAKE THIS SHIT UP
THE ARRANGED MARRIAGE: The appointment of a Global Advertising Agency network
By Dorothy Thompson. In by gone days it would’ve been a kin to an arranged marriage. The families get together and decide at the birth read more …Continue reading THE ARRANGED MARRIAGE: The appointment of a Global Advertising Agency network
Simply The Best: The Top 10 Christmas ads of 2017
By Jen Brewster. What does Christmas mean to you? It might mean nothing at all, whether it is religion or work or Grinch-like tendencies. Or read more …Continue reading Simply The Best: The Top 10 Christmas ads of 2017
MISSED HIM BY THAT MUCH AND OTHER MISDEMEANOURS (Part 2)
As Told To Marcus Honesta. In “Part Two” of my sit down with one of the Advertising Agencies more famous, retired Creative Directors I asked read more …Continue reading MISSED HIM BY THAT MUCH AND OTHER MISDEMEANOURS (Part 2)
Simply The Best – Our Top 5 Ads
By Jen Brewster. I am not including any Christmas adverts in this week’s selection as we will have a festive round up of the good, read more …Continue reading Simply The Best – Our Top 5 Ads
WHO KNOWS WHERE THE MONEY GOES?
As Told To Marcus Honesta. I recently sat done with one of the Advertising Agencies more famous, retired Creative Directors to ask him to share read more …Continue reading WHO KNOWS WHERE THE MONEY GOES?
SCARED STRAIGHT: Out of Advertising
By Alexander McMahon. Do you remember your first day in the advertising industry? How you were full of hope, expectation, and a burning dream to read more …Continue reading SCARED STRAIGHT: Out of Advertising
Gender equality initiative Free The Bid launches in Oz
Based on the successful US gender equality awareness campaign, Free The Bid has now launched in Australia, headed up by award-winning director Jasmin Tarasin. A read more …Continue reading Gender equality initiative Free The Bid launches in Oz
Simply The Best – Our Top 5 Ads
By Jen Brewster. Well well, whatever happened to the year? Not long ago it seems I was making lists of New Year resolutions, and yet read more …Continue reading Simply The Best – Our Top 5 Ads
WHAT HAS LURED THE BEAN COUNTERS TO AD LAND? Part 3
By Dorothy Thompson. “HOW DO YOU VALUE A BRAND”? What is a brand really worth? There are many different reasons why companies buy and sell read more …Continue reading WHAT HAS LURED THE BEAN COUNTERS TO AD LAND? Part 3
STRATEGIES ARE LIKE ASSHOLES. EVERYBODY HAS ONE
By Phil Watson, ECD Momentum Worldwide. Or so Clint Eastwood’s character might have said if he were a vigilante CEO looking at what everyone from read more …Continue reading STRATEGIES ARE LIKE ASSHOLES. EVERYBODY HAS ONE
Harvey exists in all industries, even ours
By Alex McMahon. In the ad industry, we sometimes like to think we exist outside of the rest of the world. Here we are, cocooned read more …Continue reading Harvey exists in all industries, even ours
WHAT HAS LURED THE BEAN COUNTERS TO AD LAND? (PART 2)
By Dorothy Thompson. In a move that was as predictable as it was obvious, McCann Erickson’s Melbourne’s senior leadership team have been poached by Deloitte read more …Continue reading WHAT HAS LURED THE BEAN COUNTERS TO AD LAND? (PART 2)
Simply The Best: Our Top 5 Ads
By Jen Brewster. Well, hello there you loveable bunch. The world is a beautiful place, I’m sure you will agree. Full of mystery and wonder, read more …Continue reading Simply The Best: Our Top 5 Ads
Publicis is the canary in the coal mine and the canary is dead
By Simon Van Wyk, Digital Transformation Consultant and Founder at Blue Road Group. When global advertising behemoth Publicis announced its latest financial results, the picture read more …Continue reading Publicis is the canary in the coal mine and the canary is dead
The 39th AWARD Awards launch with multiple new categories
Start choosing your outfits now, as the 39th Australasian Writers and Art Directors Association (AWARD) Awards has opened for entries and announced multiple new sub-categories. read more …Continue reading The 39th AWARD Awards launch with multiple new categories
WHAT HAS LURED THE BEAN COUNTERS TO AD LAND? – Part 1
By Dorothy Thompson. Have you noticed; every time you pick up the trade press there is another Charted Accountancy firm who is dipping their ore read more …Continue reading WHAT HAS LURED THE BEAN COUNTERS TO AD LAND? – Part 1
MARK RITSON BLOWS THE WHISTLE ON THE SOCIAL MEDIA HOAX
By Dorothy Thompson. I often wonder if I should have been born in another time. Ours is an era of distraction. It is a punishing read more …Continue reading MARK RITSON BLOWS THE WHISTLE ON THE SOCIAL MEDIA HOAX
WATCH: This Is a Generic Millennial Ad…and it’s #awesome
By Alexander McMahon. Hey marketers and ad industry! You want to connect your brand with that disposable income audience that were born between 1980 and read more …Continue reading WATCH: This Is a Generic Millennial Ad…and it’s #awesome
THEY LAUGHED WHEN I SAT DOWN AT THE COMPUTER…but when i started to IDEATE
By Alex Wadelton, Executive Creative Director at ZOO Group. Last week I was recommended an article on Linkedin for the crowd sourcing creative platform Crowdiate.com. read more …Continue reading THEY LAUGHED WHEN I SAT DOWN AT THE COMPUTER…but when i started to IDEATE
LOVING YOUR WORK: Roger Tomkins
By Marcus Honesta. Telling a joke and making people laugh is hugely dependant on timing. Just ask any stand up comedian. A commercial has the read more …Continue reading LOVING YOUR WORK: Roger Tomkins
How to put out the fire when your brand goes up in flames
By Alexander McMahon. No-one can deny the shocking scenes in Charlottesville, USA. It’s a political grenade that even the President of the United States can’t read more …Continue reading How to put out the fire when your brand goes up in flames
Simply The Best: Our Top 5 Ads
By Jen Brewster. “Ooh la la!” we can say this week, after being pleased with some of the ads coming to our attention from all read more …Continue reading Simply The Best: Our Top 5 Ads
LOVING YOUR WORK: Bob Gordon’s finest
CTL is committed to showcasing TV ads that, (in our opinion), move, amuse or influence their audience. Here’s a Lebanese political campaign that is incredibly read more …Continue reading LOVING YOUR WORK: Bob Gordon’s finest
Years ago, I sat crying on this corner after my Creative Director gave me a scathing review
By Alex Wadelton, Executive Creative Director at ZOO Group. At the time, I was working at a major multinational advertising agency. My art director partner read more …Continue reading Years ago, I sat crying on this corner after my Creative Director gave me a scathing review