By Marcus Honesta. Never one to shy away from controversial speeches, P&G’s Marc Pritchard is now encouraging the marketing industry to get its act together to read more …Continue reading Pritchard Stirs The Pot Again: P&G CMO’s next salvo for digital
In this new feature, we shine a light on work that we love from days gone by. The ones that touched us, moved us, or read more …Continue reading LOVING YOUR WORK: The Classics
By Alex Wadelton, Executive Creative Director at ZOO Group. Over my twenty career, I’ve worked on hundreds of campaigns. Some big, some small, and many read more …Continue reading Do you display red behaviour, or blue behaviour?
By Dorothy Thompson. So bad would it appear to be, that the Australian Federal Parliament has set up a Senate committee with three of its read more …Continue reading Are we witnessing the death of Australian journalism?
By Jen Brewster. Well, I’d love to say that we spent the week looking at great ads for you to see this week, but you read more …Continue reading Simply The Best: Our Top 5 Ads
By Steve May, copywriter and consultant at Rockatansky. Day 1 in advertising, and I’m taught the KISS principle (Keep It Simple Steve). From Day 2, read more …Continue reading The more you write, the more you’re wrong
By Jen Brewster. Hello everyone! Did you hear the one about the talking dog and Cristian Ronaldo standing in his pants? Well come over here, read more …Continue reading Simply The Best: Our Top 5 Ads
By Jen Brewster. We’ve all seen those pitches. The ones that sparkle, diamonds in a sea of mediocrity, lighting up the landscape with boundless potential read more …Continue reading Simply The Best: Our top 5 ads
By Bob Smith. If you Google ‘how do great advertising campaigns get made’, you’ll be told these are some of the key ingredients: Simplicity Relatable read more …Continue reading HOW DO GREAT CAMPAIGNS GET APPROVED?
By Steve May, Freelance Writer and Consultant Rockatansky. Combine The Voice with X-Factor, mix in Masterchef, add Survivor, throw in Dragon’s Den, then Ramsay’s Kitchen read more …Continue reading KILLING CREATIVES: The nature of advertising
Welcome back, Ad Industry! I hope the jetlag isn’t too bad, and the additional baggage you had to purchase to bring all those awards home read more …Continue reading Simply The Best: According to the Cannes jury
Brendan Donnelly (pictured above, left, alongside work partner Guy Futcher) is a Creative Director at leading agency, M&C Saatchi. Crossing The Line took the time read more …Continue reading Interview: Brendan Donnelly – Creative Director, M&C Saatchi
I write this from the vantage point of my poolside chateau in Cannes…ha! Jokes…are you kidding me? I’m here in our beloved Australia, looking out read more …Continue reading Simply The Best: Our top 5 ads
By Tim Brierley, Creative Strategy Director, Grey Health Group. Humour in healthcare brand communications. When and where is it appropriate? I began thinking about read more …Continue reading Erectile dysfunction, constipation, vaginal dryness and other laughing matters.
By Marcus Honesta. Humour, most will agree, is a very personal thing. Many prefer English produced programs such as Monty Python’s Flying Circus, Absolutely Fabulous, read more …Continue reading WHAT MAKES A TELEVISION COMMERCIAL FUNNY?
By Dorothy Thompson. It’s an interesting and no doubt controversial subject. Many of Australia’s major corporations are fixating on what would appear to be political read more …Continue reading WHY ARE BRANDS SUDDENLY THE VOICE OF SOCIAL ENGINEERING?
Chosen by Jen Brewster. Well, this week our selection of choices might delight and inspire you, hawking everything from televisions to vibrators. Yep, it’s been read more …Continue reading Simply The Best: Our Top 5 Ads
Chosen by Jen Brewster. Well it’s another wonderful week in Ad Land, with AWARD Awards just gone and many still recovering from hangovers that would read more …Continue reading SIMPLY THE BEST: Our Top 5 Ads
G’day mates! What’s new in Ad Land this week eh? Have you been busy bashing away negative opinions on certain anonymous comments sections, or like read more …Continue reading Simply The Best: Our Top 5 Ads
By Jen Brewster. Howdy folks! This week in advertising we’ve seen all sorts of fun things, from spunky dragons and dancing trolleys to disgraced athletes read more …Continue reading Simply The Best: Our Top 5 ads
By Jen Brewster. What a wonderful week it has been, dear readers. Personally, I managed to switch off and explore the glorious countryside, after spending read more …Continue reading SIMPLY THE BEST: Our Top 5 Ads
By Alexander McMahon. If you make car ads, then you should watch this. Today’s internet winner is Youtuber Eugene Romanovsky, who has created the world’s read more …Continue reading WHEN CREATIVITY WINS: Guy creates epic car ad to sell his ’96 Suzuki Vitari
By Jen Brewster. G’day folks! This week, we have been awe-struck by some of the work emerging from across the world. You might bemoan the read more …Continue reading Simply The Best: Our Top 5 Ads
By Dorothy Thompson. It might surprise you to learn that some of the world’s leading FMCG manufacturers and marketers are being accused of behaving like read more …Continue reading A MARS A DAY, HELPS YOU WORK REST AND GO BROKE!
By Jen Brewster. In between shoving chocolate into our mouths and trying to entertain youngsters over a four day weekend, here at CTL we took read more …Continue reading SIMPLY THE BEST: The Top 5 Ads from this week
By Dorothy Thompson. Coles hit the pre Easter airwaves with a hilarious, back to the future campaign, entitled ‘I’m Free’. It is reminiscent of the read more …Continue reading I’M FREE, I AM FREE, OR MAYBE NOT!
By Marcus Honesta. It seems every time you turn around or open a newspaper one or other of our so-called sporting stars is entertaining the read more …Continue reading SPORTS BRATS, DUMMY SPITS AND BILLION DOLLAR ADVERTISING DEALS.
In 2015 Uber surpassed the stock market valuation of the107 year old General Motors. It had been in business for just five and one half read more …Continue reading THRIVING IN A DIGITAL VILLAGE: HAVAS 2017
By Jen Brewster. By now, just 24 hours after it was released by a no doubt excited and very pleased with themselves marketing team, PEPSI’s read more …Continue reading WHEN IT GOES WRONG: Kendall Jenner’s PEPSI dumpster fire and a defence of Creative Agencies
By Jen Brewster. Here at CTL Towers we watch a heap of ads from all across the world each week. So much so that we’ve read more …Continue reading SIMPLY THE BEST: 5 top ads from this week