WHO KNOWS WHERE THE MONEY GOES?
As Told To Marcus Honesta. I recently sat done with one of the Advertising Agencies more famous, retired Creative Directors to ask him to share read more …Continue reading WHO KNOWS WHERE THE MONEY GOES?
Category: Advertising
SCARED STRAIGHT: Out of Advertising
By Alexander McMahon. Do you remember your first day in the advertising industry? How you were full of hope, expectation, and a burning dream to read more …Continue reading SCARED STRAIGHT: Out of Advertising
Gender equality initiative Free The Bid launches in Oz
Based on the successful US gender equality awareness campaign, Free The Bid has now launched in Australia, headed up by award-winning director Jasmin Tarasin. A read more …Continue reading Gender equality initiative Free The Bid launches in Oz
Simply The Best – Our Top 5 Ads
By Jen Brewster. Well well, whatever happened to the year? Not long ago it seems I was making lists of New Year resolutions, and yet read more …Continue reading Simply The Best – Our Top 5 Ads
WHAT HAS LURED THE BEAN COUNTERS TO AD LAND? Part 3
By Dorothy Thompson. “HOW DO YOU VALUE A BRAND”? What is a brand really worth? There are many different reasons why companies buy and sell read more …Continue reading WHAT HAS LURED THE BEAN COUNTERS TO AD LAND? Part 3
STRATEGIES ARE LIKE ASSHOLES. EVERYBODY HAS ONE
By Phil Watson, ECD Momentum Worldwide. Or so Clint Eastwood’s character might have said if he were a vigilante CEO looking at what everyone from read more …Continue reading STRATEGIES ARE LIKE ASSHOLES. EVERYBODY HAS ONE
Harvey exists in all industries, even ours
By Alex McMahon. In the ad industry, we sometimes like to think we exist outside of the rest of the world. Here we are, cocooned read more …Continue reading Harvey exists in all industries, even ours
WHAT HAS LURED THE BEAN COUNTERS TO AD LAND? (PART 2)
By Dorothy Thompson. In a move that was as predictable as it was obvious, McCann Erickson’s Melbourne’s senior leadership team have been poached by Deloitte read more …Continue reading WHAT HAS LURED THE BEAN COUNTERS TO AD LAND? (PART 2)
Simply The Best: Our Top 5 Ads
By Jen Brewster. Well, hello there you loveable bunch. The world is a beautiful place, I’m sure you will agree. Full of mystery and wonder, read more …Continue reading Simply The Best: Our Top 5 Ads
Publicis is the canary in the coal mine and the canary is dead
By Simon Van Wyk, Digital Transformation Consultant and Founder at Blue Road Group. When global advertising behemoth Publicis announced its latest financial results, the picture read more …Continue reading Publicis is the canary in the coal mine and the canary is dead
The 39th AWARD Awards launch with multiple new categories
Start choosing your outfits now, as the 39th Australasian Writers and Art Directors Association (AWARD) Awards has opened for entries and announced multiple new sub-categories. read more …Continue reading The 39th AWARD Awards launch with multiple new categories
WHAT HAS LURED THE BEAN COUNTERS TO AD LAND? – Part 1
By Dorothy Thompson. Have you noticed; every time you pick up the trade press there is another Charted Accountancy firm who is dipping their ore read more …Continue reading WHAT HAS LURED THE BEAN COUNTERS TO AD LAND? – Part 1
MARK RITSON BLOWS THE WHISTLE ON THE SOCIAL MEDIA HOAX
By Dorothy Thompson. I often wonder if I should have been born in another time. Ours is an era of distraction. It is a punishing read more …Continue reading MARK RITSON BLOWS THE WHISTLE ON THE SOCIAL MEDIA HOAX
WATCH: This Is a Generic Millennial Ad…and it’s #awesome
By Alexander McMahon. Hey marketers and ad industry! You want to connect your brand with that disposable income audience that were born between 1980 and read more …Continue reading WATCH: This Is a Generic Millennial Ad…and it’s #awesome
THEY LAUGHED WHEN I SAT DOWN AT THE COMPUTER…but when i started to IDEATE
By Alex Wadelton, Executive Creative Director at ZOO Group. Last week I was recommended an article on Linkedin for the crowd sourcing creative platform Crowdiate.com. read more …Continue reading THEY LAUGHED WHEN I SAT DOWN AT THE COMPUTER…but when i started to IDEATE
LOVING YOUR WORK: Roger Tomkins
By Marcus Honesta. Telling a joke and making people laugh is hugely dependant on timing. Just ask any stand up comedian. A commercial has the read more …Continue reading LOVING YOUR WORK: Roger Tomkins
How to put out the fire when your brand goes up in flames
By Alexander McMahon. No-one can deny the shocking scenes in Charlottesville, USA. It’s a political grenade that even the President of the United States can’t read more …Continue reading How to put out the fire when your brand goes up in flames
Simply The Best: Our Top 5 Ads
By Jen Brewster. “Ooh la la!” we can say this week, after being pleased with some of the ads coming to our attention from all read more …Continue reading Simply The Best: Our Top 5 Ads
LOVING YOUR WORK: Bob Gordon’s finest
CTL is committed to showcasing TV ads that, (in our opinion), move, amuse or influence their audience. Here’s a Lebanese political campaign that is incredibly read more …Continue reading LOVING YOUR WORK: Bob Gordon’s finest
Years ago, I sat crying on this corner after my Creative Director gave me a scathing review
By Alex Wadelton, Executive Creative Director at ZOO Group. At the time, I was working at a major multinational advertising agency. My art director partner read more …Continue reading Years ago, I sat crying on this corner after my Creative Director gave me a scathing review
Pritchard Stirs The Pot Again: P&G CMO’s next salvo for digital
By Marcus Honesta. Never one to shy away from controversial speeches, P&G’s Marc Pritchard is now encouraging the marketing industry to get its act together to read more …Continue reading Pritchard Stirs The Pot Again: P&G CMO’s next salvo for digital
LOVING YOUR WORK: The Classics
In this new feature, we shine a light on work that we love from days gone by. The ones that touched us, moved us, or read more …Continue reading LOVING YOUR WORK: The Classics
Do you display red behaviour, or blue behaviour?
By Alex Wadelton, Executive Creative Director at ZOO Group. Over my twenty career, I’ve worked on hundreds of campaigns. Some big, some small, and many read more …Continue reading Do you display red behaviour, or blue behaviour?
Are we witnessing the death of Australian journalism?
By Dorothy Thompson. So bad would it appear to be, that the Australian Federal Parliament has set up a Senate committee with three of its read more …Continue reading Are we witnessing the death of Australian journalism?
Simply The Best: Our Top 5 Ads
By Jen Brewster. Well, I’d love to say that we spent the week looking at great ads for you to see this week, but you read more …Continue reading Simply The Best: Our Top 5 Ads
The more you write, the more you’re wrong
By Steve May, copywriter and consultant at Rockatansky. Day 1 in advertising, and I’m taught the KISS principle (Keep It Simple Steve). From Day 2, read more …Continue reading The more you write, the more you’re wrong
Simply The Best: Our Top 5 Ads
By Jen Brewster. Hello everyone! Did you hear the one about the talking dog and Cristian Ronaldo standing in his pants? Well come over here, read more …Continue reading Simply The Best: Our Top 5 Ads
Simply The Best: Our top 5 ads
By Jen Brewster. We’ve all seen those pitches. The ones that sparkle, diamonds in a sea of mediocrity, lighting up the landscape with boundless potential read more …Continue reading Simply The Best: Our top 5 ads
HOW DO GREAT CAMPAIGNS GET APPROVED?
By Bob Smith. If you Google ‘how do great advertising campaigns get made’, you’ll be told these are some of the key ingredients: Simplicity Relatable read more …Continue reading HOW DO GREAT CAMPAIGNS GET APPROVED?
KILLING CREATIVES: The nature of advertising
By Steve May, Freelance Writer and Consultant Rockatansky. Combine The Voice with X-Factor, mix in Masterchef, add Survivor, throw in Dragon’s Den, then Ramsay’s Kitchen read more …Continue reading KILLING CREATIVES: The nature of advertising