By Marcus Honesta. The buzzards are already circling the wounded corpse of the once great Leviathan, WPP. Almost AUD $1.8 Billion was wiped off the read more …Continue reading THE BUZZARDS CIRCLE THE WOUNDED CARCASS OF WWP: WHAT NEXT FOR THE LEVIATHAN?
By Marcus Honesta. Well the writing was on the wall, Martin Sorrell on Saturday stepped down as CEO of WPP following the internal investigation into read more …Continue reading SORRELL EXITS WPP IN DISCRACE!
By Marcus Honesta. Misconduct allegations open a crack in the edifice the chief executive built There are two types of succession process. The formal one, read more …Continue reading HAS WPP’S MARTIN SORRELL LOST CONTROL OF HIS SUCCESSION?
By Marcus Honesta. “Beautiful One Day, Perfect The Next”; the phoenix has risen from the ashes. This is the promise of the latest Queensland read more …Continue reading PATRONISING ONE DAY; JINGOISTIC THE NEXT
By Warren Brown, Partner at Gutthink & Partners. When I was much younger I remember someone quoting famous UK adman David Abbott, “You know, you read more …Continue reading Experience: What is it worth?
By Marcus Honesta. Well things just keep getting worse for Sir Martin Sorrell, CEO of WPP plc. In a statement issued recently by the Board read more …Continue reading Martin Sorrell of WPP is in Hot Water Again
By Marcus Honesta It’s unusual when the sharks start attacking each other. Generally speaking, they never break ranks. However, in a recent visit to Australia, read more …Continue reading Group M’s Boss Calls Out Media Fraud
By Marcus Honesta. WPP suffered its worst share slump since 1999 after Chief Executive Officer Martin Sorrell slashed the profit outlook and predicted a year read more …Continue reading WILL WPP SURVIVE?
By Jen Brewster. Spike Jonze, Oscar-winning director, is not adverse to making wonderfully imaginative ads featuring dance as a focal point. He did it for read more …Continue reading Is this the greatest Apple commercial ever made?
By Marcus Honesta. Almost a year to the day, P&G’s CBO (Chief Brand Officer) Marc Pritchard is on the warpath again demanding: ‘fewer project managers’ read more …Continue reading P&G’S MARC PRITCHARD IS ON THE WARPATH AGAIN
By Steve May, Copywriter and Director at ROCKATANSKY. Without doubt, the biggest weight on any new freelancer’s shoulders is what to charge. Is it read more …Continue reading PRICING FOR FREELANCE NEWBIES: It’s not about what you charge
By Marcus Honesta. From bodies in barrels, to kidnappings in the Outback and sex in the suburbs, South Australia’s capital is also known as the read more …Continue reading ADS WE WISH WERE NEVER MADE: What was he thinking????
Interview by Libby Gandhi. International comedy Director, Dave Wood, has been celebrated at AWARD, AXIS, LIA, New York Festivals and British Arrows, having produced witty read more …Continue reading INTERVIEW: Director Dave Wood
As told to Marcus Honesta. In “The Last Chapter” of my sit downs with one of the Advertising Agencies more famous, retired Creative Directors I read more …Continue reading WHERE DO ADVERTISING AGENCIES COME FROM?
By Alex Wadelton, Consulting Creative Director and Writer…and Happiest Person in the World. I work as a writer in the advertising industry. Have done for read more …Continue reading Why I changed my by-line on LinkedIn to “Happiest person in the world.”
By Jen Brewster. Welcome to our carefully selected spots from across the world of commercial advertising. Five of the best to delight your eyes and read more …Continue reading SIMPLY THE BEST: Our Top 5 Ads
By Marcus Honesta. Blockchain is the buzzword that is getting a great deal of press at this moment. But what is Blockchain, and how will read more …Continue reading BLOCK WHAT? BLOCKCHAIN…WHAT THE HELL IS IT?
By Jen Brewster. Welcome back to the coalface of the advertising world, where all of us are chipping away with a little toffee hammer, trying read more …Continue reading SIMPLY THE BEST: Our Top 5 Ads
From: Franco Zeffirelli’s Film Romeo and Juliet 1968 By Marcus Honesta. Where does the year go? But thanks to the MLA (Meat and Livestock Australia) we read more …Continue reading WHEREFORE ART THOU; CREATIVITY?
By Alex Wadelton, Consulting Creative Director and Writer. I’ve worked in advertising as a creative for over twenty years. Throughout that time, I’ve bluffed my read more …Continue reading Why I’m washed up, a phony, and a hack
As told to Marcus Honesta. In “Part Five” of my sit down with one of the Advertising Agencies more famous, retired Creative Directors I asked read more …Continue reading WHAT ARE CLIENTS REALLY THINKING?
By Jen Brewster. Is it holiday season yet? Can I go and spend some time with my family, please? Oh we shall, sweet friends, but read more …Continue reading Simply The Best: Our Top 5 Ads
As told to Marcus Honesta. In “Part Four” of my sit down with one of the Advertising Agencies more famous, retired Creative Directors I asked read more …Continue reading THANK YOU GOD FOR SMALL MERCIES
By Jen Brewster. Hey folks, do you remember last week when we brought you 10 of the best Christmas adverts we could find out there read more …Continue reading Simply The Best: Our Top 5 Ads
By Libby Gandhi. In 1984 Paul Hogan offered to ‘slip an extra shrimp on the Barbie’ for Tourism Australia and charmed the world. Australia rocketed read more …Continue reading A FAIR DINKUM HOLIDAY: Marketing Australia
As Told To Marcus Honesta. In “Part Three” of my sit down with one of the Advertising Agencies more famous, retired Creative Directors I asked read more …Continue reading YOU CAN’T MAKE THIS SHIT UP
By Dorothy Thompson. In by gone days it would’ve been a kin to an arranged marriage. The families get together and decide at the birth read more …Continue reading THE ARRANGED MARRIAGE: The appointment of a Global Advertising Agency network
By Jen Brewster. What does Christmas mean to you? It might mean nothing at all, whether it is religion or work or Grinch-like tendencies. Or read more …Continue reading Simply The Best: The Top 10 Christmas ads of 2017
As Told To Marcus Honesta. In “Part Two” of my sit down with one of the Advertising Agencies more famous, retired Creative Directors I asked read more …Continue reading MISSED HIM BY THAT MUCH AND OTHER MISDEMEANOURS (Part 2)
By Jen Brewster. I am not including any Christmas adverts in this week’s selection as we will have a festive round up of the good, read more …Continue reading Simply The Best – Our Top 5 Ads