By Mike Canavan “When I was a boy of 14, my father was so ignorant I could hardly stand to have the old man around. read more …Continue reading Forgotten But Not Gone. Ageism In Advertising & Marketing (Part 1)
Durex: ad avoids explicit mention of anal sex By Brittaney Kiefer Durex is bidding to bypass advertising restrictions with a campaign challenging misconceptions about anal read more …Continue reading Durex Writes New Kama Sutra Chapter To Challenge Anal Sex Stigma
By Minda Smiley Scrunched timelines, less travel and Zoom meetings are challenging old ways of working Hermeti Balarin is itching to get back to the read more …Continue reading How The Lessons Of Quarantine Will Reshape Advertising’s Creative Process
By Chris Beer In June this year, a line was drawn in the sand. A Twitter post, capturing comments from TikTok users mocking millennials, went read more …Continue reading Using Retail Attitudes To Distinguish Gen Z From Millennials
By Ian Zelaya With email revenue up 86%, brand messaging needs to consider customer mindsets and environments Covid-19 has forced millions of consumers to spend read more …Continue reading Email Marketing Performance Has Skyrocketed. How Should Strategies Evolve in a Pandemic?
By Mike Canavan Whilst indeed we wish Ms. Vandenderg all the very best with her new online marketing venture “Publicist”, one has to wonder why read more …Continue reading Now’s The ‘Perfect Time’ To Launch A Start-up, Says Publicist CEO Lara Vandenberg
By Mark Ritson In the fast-paced world of modern business there is rarely any time for reflection or sentiment. But there were buckets of the read more …Continue reading How To Brand The Memory: Last Qantas 747 Sent Off With A Flourish.
By Ronan Shields, Ethan Wu The DoJ is investigating monopoly allegations against the tech giant to ensure it’s an honest broker Big Tech is under read more …Continue reading How Google’s Ad Stack Works and Why Regulators Are Probing Its Dominance
Arlo the Koala started appearing in NRMA Insurance campaigns last year. By Mark Ritson Last week, I was sent a picture from Holland. A senior read more …Continue reading NRMA a leading example of how to be ‘brand smart’ in a crisis
By Errol Parker Editor ‘The Betoota Advocate’ Just when you thought Australia’s advertising industry couldn’t get any tamer, the boss from the iconic ‘Not Happy, read more …Continue reading Jan’s Boss From ‘Not Happy Jan’ Ad Has Been Retrospectively Cancelled For Workplace Bullying
By Marcus Honesta It’s spreading like Covid-19 in the USA. Major multinational companies including Coca-Cola, Starbucks, Verizon and Unilever have joined forces to boycott Facebook read more …Continue reading Major Brands Boycott Advertising On Facebook Cost Zuckerberg $72 billion.
By Mike Canavan The iconic Australian kangaroo has been dumped as our national logo in favour for an abstract depiction of the yellow wattle. Trade read more …Continue reading Iconic Kangaroo Ditched In Favour Of Abstract New Logo. Birmingham Strikes Again.
By Andrew Hutchinson With TikTok has opening its first Australian office, headed up by former Google executive Lee Hunter, they have made a statement to read more …Continue reading TikTok Shares A Case Study On How To Implement A Branded Hashtag Campaign
By Daniel Winterstein, Founder & CTO at Good-loop When you have a hammer, it is tempting to look for the nail in every situation. This temptation read more …Continue reading How AI Could Help Marketers With Future Pandemics
By David Griner Facebook is staking a bigger claim on 2020’s video chat boom with newly expanded features—and an ad backed by serious star power. read more …Continue reading Lizzo Covers The Beatles For Facebook’s Ad Launching Messenger Rooms
TikTok has seen explosive growth during quarantine as people have the time to explore it. By Scott Nover More millennials are finding their way to the read more …Continue reading TikTok Is Growing Up, And So Are Its Users
By Brittaney Kiefer As attitudes to sex and gender continue to evolve rapidly, driving the nature of the overarching narrative in very different directions, the read more …Continue reading Sex Sells… Or Does It? The Changing Rules Of Sex In Advertising
By Lilly Vitorovich The message is simple: companies that continue to advertise during the coronavirus crisis will emerge quicker and stronger on the other end read more …Continue reading Advertisers Who Persisted Will Emerge Stronger From The Covid-19 Crisis
By DR. JEREMY CUMPSTON MBBS Medical risk assessment and risk mitigation directives for film production We asked our Medico Dr Jeremy Cumpston MBBS to give read more …Continue reading How To Manage A Shoot During The Coronavirus Pandemic
By Mark Ritson Budget Direct has a new ad to celebrate its 20th anniversary. The two recurring characters from its long-running advertising series, lead detective read more …Continue reading It’s Easier To Sell Pre-Coronavirus Story
By KENT BRAMPTON. (guest writer) Whilst cringing through the pre-booked, supposedly predictive and ‘premium content positioned’ tv ads during the start of the sensible peoples’ read more …Continue reading Time To Make Every TV AD Primo.
By Simon Gwynn 2020 will be first year since 1953 not to feature International Festival of Creativity or its predecessors. What a few weeks ago read more …Continue reading How Should Cannes Change Ahead Of Its Return In 2021?
A view from Craig Mawdsley I don’t do hyperbole but this really is the biggest global event since the Second World War. It took me read more …Continue reading The World Has Changed Forever. Are You Ready?
The Festival and Awards will not take place in 2020 Cannes Lions announces today that the annual Festival of Creativity will not take place in read more …Continue reading Cannes Lions 2020 Cancelled
By Mark Ritson Almost every brand you’ve ever purchased from is now sending you personal, heartfelt emails asking: are you all right? Your inbox is read more …Continue reading Marketing In The Era Of Coronavirus
By Lucy Aitken As coronavirus continues to impact travel, brands in the beleaguered tourism sector, it can learn from past experiences. Lucy Aitken showcases three read more …Continue reading How Will Our Tourism Brands Bounce Back?
By Lisa Du & Eben Novy-Williams The 2020 Tokyo Olympics are now officially delayed by as much as a year, leaving hundreds of companies around read more …Continue reading Delayed Olympics Risks Turning Into Colossal Advertising Bust
By Oliver McAteer It’s official. This year’s Cannes Lions International Festival of Creativity has been postponed –. Over the weekend the news came that organiser Ascential read more …Continue reading Cannes Lions Staff Told To Work From Home.
By Marcus Honesta I must confess that I am not a fan of the Code of Rugby League. It would appear if the participants are read more …Continue reading Simply The Best?
By Mark Ritson Brands from Marmite to Peloton have shown negative publicity is beneficial if it doesn’t undermine your core image, which is why Corona read more …Continue reading Coronavirus Won’t Hurt Corona, It Will Actually Boost Sales