HOW THE WPP LEGEND WAS BORN.
By Martin Sorrell. There are so many moments to choose from during my time in the communications business. It could be the time my partner read more …Continue reading HOW THE WPP LEGEND WAS BORN.
Category: Advertising
PROBABLY THE BEST ADVERTISING MEMO EVER WRITTEN
By Marcus Honesta. This link was sent me by an old friend of mine, a former Creative Director who was lucky to work in the read more …Continue reading PROBABLY THE BEST ADVERTISING MEMO EVER WRITTEN
BBDO COMES OUT ON TOP IN FORD’S GLOBAL REVIEW
By E J Schultz & Megan Graham. Concluding a high-stakes global creative agency review, Ford has hired BBDO as its lead global brand creative agency. read more …Continue reading BBDO COMES OUT ON TOP IN FORD’S GLOBAL REVIEW
MAINSTREAM ADVERTISING IS STILL SHOWING UP ON POLARIZING AND MISLEADING SITES — DESPITE EFFORTS TO STOP IT
By Craig Timberg, Elizabeth Dwoskin and Andrew Ba Tran. Jihadi rapists. Muslim invaders. Faked mass shootings. Pizzagate. Somebody browsing highly partisan websites in recent weeks read more …Continue reading MAINSTREAM ADVERTISING IS STILL SHOWING UP ON POLARIZING AND MISLEADING SITES — DESPITE EFFORTS TO STOP IT
Amart Furniture launches ‘I got it at Amart’ brand platform
Y&R Brisbane has created its first work for Amart Furniture since being appointed to the furniture giant in July this year. Themed ‘I got read more …Continue reading Amart Furniture launches ‘I got it at Amart’ brand platform
THE JOY AND JUICE OF JINGLES
By Dorothy Thompson. Watching Tele the other night, I was surprised at just how sad and dull most of the ads have become. Naturally I read more …Continue reading THE JOY AND JUICE OF JINGLES
THE NEW LOOK ORWELLIAN CENSORS: It’s time to abolish the AANA, ASB & ASIJ
By Marcus Honesta. LET’S CALL IT FOR WHAT IT IS — CENSORSHIP! Let’s not pretend it’s just PC gone mad. Let’s recognise it for what read more …Continue reading THE NEW LOOK ORWELLIAN CENSORS: It’s time to abolish the AANA, ASB & ASIJ
THE AD INDUSTRY IS LOOKING FOR CREATIVITY IN ALL THE WRONG PLACES
By Emma Nabridnyj. The lack of young people at Cannes reminds us why the advertising industry needs to make more space for a diverse, next read more …Continue reading THE AD INDUSTRY IS LOOKING FOR CREATIVITY IN ALL THE WRONG PLACES
SORRELL SPEAKS OUT ON MEDIAMONKS’ DEAL: ‘YOU CAN CELEBRATE FOR A NANO-SECOND’
By Marcus Honesta. In an interview with English advertising magazine Campaign, Sir Martin Sorrell insisted his new company, S4 Capital, is listening to clients because read more …Continue reading SORRELL SPEAKS OUT ON MEDIAMONKS’ DEAL: ‘YOU CAN CELEBRATE FOR A NANO-SECOND’
Simply The Best: Our Top 5 Ads
By Jen Brewster. Hooo booooy – advertisers can get away with so much these days! People that say ‘we’re just selling people crap that they read more …Continue reading Simply The Best: Our Top 5 Ads
Our Top 5 Ads: From the Cannes crop
By Jen Brewster. So many great ads and so much great work. The world of creative advertising is bursting with creative ideas and production talent read more …Continue reading Our Top 5 Ads: From the Cannes crop
WHERE HAVE ALL THE GREAT YARNS GONE?
By Marcus Honesta. Well as the silly season creaks and groans to its inevitable and final Cristal hangover. And the floating gin palaces have set read more …Continue reading WHERE HAVE ALL THE GREAT YARNS GONE?
WHEN THE WORLD’S LARGEST ADVERTISER’S CHIEF BRAND OFFICER SPEAKS — AGENCIES BETTER LISTEN
By Marc Prichard Procter & Gamble, CBO. What if we all became agents of change by using creativity to accelerate gender equality? I want to read more …Continue reading WHEN THE WORLD’S LARGEST ADVERTISER’S CHIEF BRAND OFFICER SPEAKS — AGENCIES BETTER LISTEN
BEN PRIEST SAYS GOODBYE: HIS PARTING WORDS ON CREATIVITY, ENTERTAINING THE MASSES, AND AVOIDING OBSCURITY.
By Brittaney Kiefer (For Campaign) When recognised leaders at an early age decide to do something completely different; get out of the business, and embark read more …Continue reading BEN PRIEST SAYS GOODBYE: HIS PARTING WORDS ON CREATIVITY, ENTERTAINING THE MASSES, AND AVOIDING OBSCURITY.
SORRELL “STRENUOUSLY DENIES” ALLEGATIONS HE USED WPP FUNDS FOR HOOKERS AND GOOD TIMES!
By Megan Graham for ADAGE. Oh dear, perhaps they’ll ask for the Knighthood will back. Just when you thought things couldn’t get any more absurd read more …Continue reading SORRELL “STRENUOUSLY DENIES” ALLEGATIONS HE USED WPP FUNDS FOR HOOKERS AND GOOD TIMES!
HE BACK!! SORRELL’S SET TO REIGNITE CAREER.
By Marcus Honesta. According to the King James Version of the New Testament John 11:38-44. “On the forth day, Jesus cried with a loud voice, read more …Continue reading HE BACK!! SORRELL’S SET TO REIGNITE CAREER.
CELEBRITIES BRAND ENDORSEMENTS: THINGS TO CONSIDER WHEN WEIGHING UP THEIR VALUE.
By Mike Canavan, CEO BBS Australasia. You often hear a mournful and somber marketing or PR spokesperson at a hastily convened press conference proclaiming: “the read more …Continue reading CELEBRITIES BRAND ENDORSEMENTS: THINGS TO CONSIDER WHEN WEIGHING UP THEIR VALUE.
THE FUTURE OF THE AGENCY MODEL IN A POST-SORRELL ERA.
By Gideon Spanier, Campaign Magazine. As WPP faces break-up calls in the wake of Sir Martin Sorrell’s exit, the agency holding company model is under read more …Continue reading THE FUTURE OF THE AGENCY MODEL IN A POST-SORRELL ERA.
WHY IS IT THAT NEW ZEALAND DOES BETTER CREATIVE WORK THEN WE DO IN AUSTRALIA?
By Marcus Honesta. Perhaps we should sub out all our tourism advertising work in the future to New Zealand. There is some strong evidence that read more …Continue reading WHY IS IT THAT NEW ZEALAND DOES BETTER CREATIVE WORK THEN WE DO IN AUSTRALIA?
SIMPLY THE BEST: Our Top 5 Ads
By Jen Brewster. What up guys? Have you been good little boys and girls since I last watched a million ads and chose our 5 read more …Continue reading SIMPLY THE BEST: Our Top 5 Ads
Ad Robot arrives to shake up the advertising industry
By Jen Brewster. Since the dawn of time, technology has helped the human race evolve. From simple tools to advanced robotics and automation, innovation has read more …Continue reading Ad Robot arrives to shake up the advertising industry
WHY DON’T I LAUGH AT ADS ANY MORE?
By Pat Krūms, Creative Director and one time stand up comic. Whenever we create a commercial, we’re asking people to either buy something or do something. read more …Continue reading WHY DON’T I LAUGH AT ADS ANY MORE?
“THERE ARE TWO THINGS I DON’T LIKE ABOUT A CORPORATE SPONSOR, THEIR FACE!”
By Marcus Honesta. Decisions of convenience flow like babbling brooks when it comes to how companies do business these days. It allows those that choose read more …Continue reading “THERE ARE TWO THINGS I DON’T LIKE ABOUT A CORPORATE SPONSOR, THEIR FACE!”
HOW DO WE FIX ADVERTISING TODAY?
By Dorothy Thompson. I have always been a great lover of history, why things happened, the way they did; this to me is truly inspiring. read more …Continue reading HOW DO WE FIX ADVERTISING TODAY?
THE BUZZARDS CIRCLE THE WOUNDED CARCASS OF WWP: WHAT NEXT FOR THE LEVIATHAN?
By Marcus Honesta. The buzzards are already circling the wounded corpse of the once great Leviathan, WPP. Almost AUD $1.8 Billion was wiped off the read more …Continue reading THE BUZZARDS CIRCLE THE WOUNDED CARCASS OF WWP: WHAT NEXT FOR THE LEVIATHAN?
SORRELL EXITS WPP IN DISCRACE!
By Marcus Honesta. Well the writing was on the wall, Martin Sorrell on Saturday stepped down as CEO of WPP following the internal investigation into read more …Continue reading SORRELL EXITS WPP IN DISCRACE!
HAS WPP’S MARTIN SORRELL LOST CONTROL OF HIS SUCCESSION?
By Marcus Honesta. Misconduct allegations open a crack in the edifice the chief executive built There are two types of succession process. The formal one, read more …Continue reading HAS WPP’S MARTIN SORRELL LOST CONTROL OF HIS SUCCESSION?
PATRONISING ONE DAY; JINGOISTIC THE NEXT
By Marcus Honesta. “Beautiful One Day, Perfect The Next”; the phoenix has risen from the ashes. This is the promise of the latest Queensland read more …Continue reading PATRONISING ONE DAY; JINGOISTIC THE NEXT
Experience: What is it worth?
By Warren Brown, Partner at Gutthink & Partners. When I was much younger I remember someone quoting famous UK adman David Abbott, “You know, you read more …Continue reading Experience: What is it worth?
Martin Sorrell of WPP is in Hot Water Again
By Marcus Honesta. Well things just keep getting worse for Sir Martin Sorrell, CEO of WPP plc. In a statement issued recently by the Board read more …Continue reading Martin Sorrell of WPP is in Hot Water Again