By Marcus Honesta Where have the last 30 years gone. Believe it or not, it was that long since the greatest rugby league advertising campaign read more …Continue reading Is “Simply The Best” The Greatest Rugby League Ad Of All Time?
By Marcus Honesta Summer Lamb Campaign 2020 Just when you thought it couldn’t get any worse, Meat & Livestock Australia have found a new low read more …Continue reading What were they thinking; the new Lamb Ad deserves a thorough “Lambasting”
Essential for all great FMCG Commercials By Mike Canavan BBStv. (This is a general guide and must be used in conjunction with the overall Agency read more …Continue reading The Essence Of A Great Product Demonstration
By Nick Tabakoff. Some of Australia’s top food brands, including Vegemite and Bega Peanut Butter, have sent shockwaves through the advertising world by moving all read more …Continue reading BEGA NOT A HAPPY VEGEMITE WITH AD SPREAD
By Steve May, Copywriter and CEO at Rockatansky. Being crazy is one of the best advertising stories there is. Nike’s recent ‘Dream Crazier’ commercial is read more …Continue reading It’s good to be crazy
Providing emerging female directors with insider knowledge on how advertising agency creative teams and heads of TV production departments select and work with TVC directors, read more …Continue reading Free The Bid Australia presents TVC Pitch Intensive in Melbourne and Sydney
By Andrew Baxter. Edelman’s annual Trust Barometer report in 2017 carried a headline “Trust is in crisis around the world”. A KPMG report last year read more …Continue reading BRAND POWER IN THE AGE OF DECLINING TRUST.
By Mike Canavan, CEO BBS Australasia. It seems everyone today is looking to get more blood out of the proverbial stone than ever before. The read more …Continue reading HOW MUCH DOES IT COST TO MAKE A REALLY GOOD AD?
PHOTOPLAY director and designer Lucinda Schreiber showcases her signature stop-frame animation style in whimsical new Samuel Hubbard campaign, ‘Ridiculously Comfortable Shoes’. Crafted entirely around the read more …Continue reading PHOTOPLAY Director Lucinda Schreiber Brings Animated Magic to Samuel Hubbard’s Latest Campaign
By Mark Ritson. The ACCC released the preliminary findings from its “Digital Platforms Inquiry” yesterday and the potential implications of the 378-page report are enormous. read more …Continue reading WHY YOU SHOULD CARE ABOUT THE ACCC REPORT INTO DIGITAL PLATFORMS
By Lilly Vitorovic. New eye tracking technology has been used to determine the dream holiday in an interactive advertising campaign for budget carrier Jetstar, in read more …Continue reading JCDECAUX – JETSTAR EXPERIMENT WITH EYE TRACKING TECH FOR DREAM HOLIDAY TRAVEL CAMPAIGN
By Dorothy Thompson. Jeff Bridges and Sarah Jessica Parker play their old roles in the spot The Dude is back, and so is Carrie Bradshaw—but read more …Continue reading STELLA ARTOIS REPRISES ‘THE BIG LEBOWSKI’ AND ‘SEX AND THE CITY’ IN SUPER BOWL AD
By Marcus Honesta. You have to go back a long time historically to replicate a similar truly cataclysmic worldwide marketing blunder. It was Tuesday, April read more …Continue reading WHEN WILL CORPORATIONS STICK TO MARKETING RATHER THEN SOCIAL ENGINEERING?
PUBLISHED IN BUSINESS INSIDER. When Martin Sorrell quit under fire last spring as the CEO of the world’s most powerful marketing juggernaut, WPP, he didn’t read more …Continue reading SIR MARTIN SORRELL SAYS HE’S NO LONGER A ‘PRISONER OF HISTORY’ AFTER LEAVING AD GIANT WPP.
By Marcus Honesta. After all these years, it’s rare that I am moved by a TVC; let alone moved so deeply that it brings a read more …Continue reading BRING BACK GREAT CREATIVITY, & WHAT A DIFFERENCE IT MAKES.
By Dorothy Thompson. Spokesperson said any redundancies are ‘handled fairly’. J Walter Thompson London has rejected claims that it has discriminated against white, straight, British read more …Continue reading JWT LONDON DENIES DISCRIMINATION CLAIMS.
By Marcus Honesta Well it was bound to happen wasn’t it? A number of creatives were made redundant days after they spoke to HR about read more …Continue reading JWT LONDON FACING CLAIMS OF DISCRIMINATION AGAINST WHITE, STRAIGHT, BRITISH MEN.
By Dorothy Thompson. It seems that tired old darling of the Advertising industry – the “Cannes glitterati gathering and backslapping competition” – has been to read more …Continue reading TWO MORE CANNES LIONS AWARDS ANNOUNCED FOR 2019 WHILE ONE SCHEME CLOSES.
By Kate Magee One of the UK most influential Ad Mag’s – Campaign – recently published a special issue which brought together Sir John Hegarty (one read more …Continue reading ‘COME ON FOR FUCK’S SAKE’: WHEN JOHN HEGARTY MET NILS LEONARD
By Martin Sorrell. There are so many moments to choose from during my time in the communications business. It could be the time my partner read more …Continue reading HOW THE WPP LEGEND WAS BORN.
By Marcus Honesta. This link was sent me by an old friend of mine, a former Creative Director who was lucky to work in the read more …Continue reading PROBABLY THE BEST ADVERTISING MEMO EVER WRITTEN
By E J Schultz & Megan Graham. Concluding a high-stakes global creative agency review, Ford has hired BBDO as its lead global brand creative agency. read more …Continue reading BBDO COMES OUT ON TOP IN FORD’S GLOBAL REVIEW
By Craig Timberg, Elizabeth Dwoskin and Andrew Ba Tran. Jihadi rapists. Muslim invaders. Faked mass shootings. Pizzagate. Somebody browsing highly partisan websites in recent weeks read more …Continue reading MAINSTREAM ADVERTISING IS STILL SHOWING UP ON POLARIZING AND MISLEADING SITES — DESPITE EFFORTS TO STOP IT
Y&R Brisbane has created its first work for Amart Furniture since being appointed to the furniture giant in July this year. Themed ‘I got read more …Continue reading Amart Furniture launches ‘I got it at Amart’ brand platform
By Dorothy Thompson. Watching Tele the other night, I was surprised at just how sad and dull most of the ads have become. Naturally I read more …Continue reading THE JOY AND JUICE OF JINGLES
By Marcus Honesta. LET’S CALL IT FOR WHAT IT IS — CENSORSHIP! Let’s not pretend it’s just PC gone mad. Let’s recognise it for what read more …Continue reading THE NEW LOOK ORWELLIAN CENSORS: It’s time to abolish the AANA, ASB & ASIJ
By Emma Nabridnyj. The lack of young people at Cannes reminds us why the advertising industry needs to make more space for a diverse, next read more …Continue reading THE AD INDUSTRY IS LOOKING FOR CREATIVITY IN ALL THE WRONG PLACES
By Marcus Honesta. In an interview with English advertising magazine Campaign, Sir Martin Sorrell insisted his new company, S4 Capital, is listening to clients because read more …Continue reading SORRELL SPEAKS OUT ON MEDIAMONKS’ DEAL: ‘YOU CAN CELEBRATE FOR A NANO-SECOND’
By Jen Brewster. Hooo booooy – advertisers can get away with so much these days! People that say ‘we’re just selling people crap that they read more …Continue reading Simply The Best: Our Top 5 Ads
By Jen Brewster. So many great ads and so much great work. The world of creative advertising is bursting with creative ideas and production talent read more …Continue reading Our Top 5 Ads: From the Cannes crop