Cannes Lions 2020 Cancelled
The Festival and Awards will not take place in 2020 Cannes Lions announces today that the annual Festival of Creativity will not take place in read more …Continue reading Cannes Lions 2020 Cancelled
Category: Advertising
Marketing In The Era Of Coronavirus
By Mark Ritson Almost every brand you’ve ever purchased from is now sending you personal, heartfelt emails asking: are you all right? Your inbox is read more …Continue reading Marketing In The Era Of Coronavirus
How Will Our Tourism Brands Bounce Back?
By Lucy Aitken As coronavirus continues to impact travel, brands in the beleaguered tourism sector, it can learn from past experiences. Lucy Aitken showcases three read more …Continue reading How Will Our Tourism Brands Bounce Back?
Delayed Olympics Risks Turning Into Colossal Advertising Bust
By Lisa Du & Eben Novy-Williams The 2020 Tokyo Olympics are now officially delayed by as much as a year, leaving hundreds of companies around read more …Continue reading Delayed Olympics Risks Turning Into Colossal Advertising Bust
Cannes Lions Staff Told To Work From Home.
By Oliver McAteer It’s official. This year’s Cannes Lions International Festival of Creativity has been postponed –. Over the weekend the news came that organiser Ascential read more …Continue reading Cannes Lions Staff Told To Work From Home.
Simply The Best?
By Marcus Honesta I must confess that I am not a fan of the Code of Rugby League. It would appear if the participants are read more …Continue reading Simply The Best?
Coronavirus Won’t Hurt Corona, It Will Actually Boost Sales
By Mark Ritson Brands from Marmite to Peloton have shown negative publicity is beneficial if it doesn’t undermine your core image, which is why Corona read more …Continue reading Coronavirus Won’t Hurt Corona, It Will Actually Boost Sales
Unilever Kicks Off Strategic Review Of Personal-Care Brands
By Ben Bold Unilever has started a review of its health and beauty brands, according to The Sunday Times (London), with the FMCG giant considering read more …Continue reading Unilever Kicks Off Strategic Review Of Personal-Care Brands
Holden Was A Brand That Even Had A Say In Our Sex Lives
By David Burrell If ever a car has penetrated the psyche of the young Australian male, then the Holden Sandman panel van and utility ranks read more …Continue reading Holden Was A Brand That Even Had A Say In Our Sex Lives
The Collapse Of An Icon Has Unforeseen Knock On Effects
By Dean Ritchie One can never foresee the knock-on effect that the collapse of a national icon might have. It’s probably the biggest news in read more …Continue reading The Collapse Of An Icon Has Unforeseen Knock On Effects
When Will Marketers Ever Learn?
By Marcus Honesta Why don’t these people get it? You would have thought that given the blowback from last year’s campaign fiasco; which was arguably read more …Continue reading When Will Marketers Ever Learn?
We Love Football, Meat Pies, Kangaroos & Holden Cars… But Not Any More
By Marcus Honesta This is the way it was. Australia what’s your favourite sport? (Football)…Snack? (Pies!) …Animal? (Kangaroo!) And what’s your favourite car Australia? Holden! read more …Continue reading We Love Football, Meat Pies, Kangaroos & Holden Cars… But Not Any More
Interpublic Dumps McCann Australia; Why?
By Dorothy Thompson. Any way you cut it; this is a very strange move for Interpublic. If McCann Australia was such a plum, why would read more …Continue reading Interpublic Dumps McCann Australia; Why?
Harley Hits The Social Media Road
By Marcus Honesta Droga5 has unveiled its first work for the emblematic motorcycle brand Harley-Davidson after winning the account last February. We at CTL would read more …Continue reading Harley Hits The Social Media Road
Confessions Of A Production Consultant
By Mike Canavan BBS Australasia. It is without question that the most hated person in the advertising business is the production consultant, business manager or read more …Continue reading Confessions Of A Production Consultant
Is “Simply The Best” The Greatest Rugby League Ad Of All Time?
By Marcus Honesta Where have the last 30 years gone. Believe it or not, it was that long since the greatest rugby league advertising campaign read more …Continue reading Is “Simply The Best” The Greatest Rugby League Ad Of All Time?
What were they thinking; the new Lamb Ad deserves a thorough “Lambasting”
By Marcus Honesta Summer Lamb Campaign 2020 Just when you thought it couldn’t get any worse, Meat & Livestock Australia have found a new low read more …Continue reading What were they thinking; the new Lamb Ad deserves a thorough “Lambasting”
The Essence Of A Great Product Demonstration
Essential for all great FMCG Commercials By Mike Canavan BBStv. (This is a general guide and must be used in conjunction with the overall Agency read more …Continue reading The Essence Of A Great Product Demonstration
BEGA NOT A HAPPY VEGEMITE WITH AD SPREAD
By Nick Tabakoff. Some of Australia’s top food brands, including Vegemite and Bega Peanut Butter, have sent shockwaves through the advertising world by moving all read more …Continue reading BEGA NOT A HAPPY VEGEMITE WITH AD SPREAD
It’s good to be crazy
By Steve May, Copywriter and CEO at Rockatansky. Being crazy is one of the best advertising stories there is. Nike’s recent ‘Dream Crazier’ commercial is read more …Continue reading It’s good to be crazy
Free The Bid Australia presents TVC Pitch Intensive in Melbourne and Sydney
Providing emerging female directors with insider knowledge on how advertising agency creative teams and heads of TV production departments select and work with TVC directors, read more …Continue reading Free The Bid Australia presents TVC Pitch Intensive in Melbourne and Sydney
BRAND POWER IN THE AGE OF DECLINING TRUST.
By Andrew Baxter. Edelman’s annual Trust Barometer report in 2017 carried a headline “Trust is in crisis around the world”. A KPMG report last year read more …Continue reading BRAND POWER IN THE AGE OF DECLINING TRUST.
HOW MUCH DOES IT COST TO MAKE A REALLY GOOD AD?
By Mike Canavan, CEO BBS Australasia. It seems everyone today is looking to get more blood out of the proverbial stone than ever before. The read more …Continue reading HOW MUCH DOES IT COST TO MAKE A REALLY GOOD AD?
PHOTOPLAY Director Lucinda Schreiber Brings Animated Magic to Samuel Hubbard’s Latest Campaign
PHOTOPLAY director and designer Lucinda Schreiber showcases her signature stop-frame animation style in whimsical new Samuel Hubbard campaign, ‘Ridiculously Comfortable Shoes’. Crafted entirely around the read more …Continue reading PHOTOPLAY Director Lucinda Schreiber Brings Animated Magic to Samuel Hubbard’s Latest Campaign
WHY YOU SHOULD CARE ABOUT THE ACCC REPORT INTO DIGITAL PLATFORMS
By Mark Ritson. The ACCC released the preliminary findings from its “Digital Platforms Inquiry” yesterday and the potential implications of the 378-page report are enormous. read more …Continue reading WHY YOU SHOULD CARE ABOUT THE ACCC REPORT INTO DIGITAL PLATFORMS
JCDECAUX – JETSTAR EXPERIMENT WITH EYE TRACKING TECH FOR DREAM HOLIDAY TRAVEL CAMPAIGN
By Lilly Vitorovic. New eye tracking technology has been used to determine the dream holiday in an interactive advertising campaign for budget carrier Jetstar, in read more …Continue reading JCDECAUX – JETSTAR EXPERIMENT WITH EYE TRACKING TECH FOR DREAM HOLIDAY TRAVEL CAMPAIGN
STELLA ARTOIS REPRISES ‘THE BIG LEBOWSKI’ AND ‘SEX AND THE CITY’ IN SUPER BOWL AD
By Dorothy Thompson. Jeff Bridges and Sarah Jessica Parker play their old roles in the spot The Dude is back, and so is Carrie Bradshaw—but read more …Continue reading STELLA ARTOIS REPRISES ‘THE BIG LEBOWSKI’ AND ‘SEX AND THE CITY’ IN SUPER BOWL AD
WHEN WILL CORPORATIONS STICK TO MARKETING RATHER THEN SOCIAL ENGINEERING?
By Marcus Honesta. You have to go back a long time historically to replicate a similar truly cataclysmic worldwide marketing blunder. It was Tuesday, April read more …Continue reading WHEN WILL CORPORATIONS STICK TO MARKETING RATHER THEN SOCIAL ENGINEERING?
SIR MARTIN SORRELL SAYS HE’S NO LONGER A ‘PRISONER OF HISTORY’ AFTER LEAVING AD GIANT WPP.
PUBLISHED IN BUSINESS INSIDER. When Martin Sorrell quit under fire last spring as the CEO of the world’s most powerful marketing juggernaut, WPP, he didn’t read more …Continue reading SIR MARTIN SORRELL SAYS HE’S NO LONGER A ‘PRISONER OF HISTORY’ AFTER LEAVING AD GIANT WPP.
BRING BACK GREAT CREATIVITY, & WHAT A DIFFERENCE IT MAKES.
By Marcus Honesta. After all these years, it’s rare that I am moved by a TVC; let alone moved so deeply that it brings a read more …Continue reading BRING BACK GREAT CREATIVITY, & WHAT A DIFFERENCE IT MAKES.