By Megan Graham for ADAGE. Oh dear, perhaps they’ll ask for the Knighthood will back. Just when you thought things couldn’t get any more absurd read more …Continue reading SORRELL “STRENUOUSLY DENIES” ALLEGATIONS HE USED WPP FUNDS FOR HOOKERS AND GOOD TIMES!
By Marcus Honesta. According to the King James Version of the New Testament John 11:38-44. “On the forth day, Jesus cried with a loud voice, read more …Continue reading HE BACK!! SORRELL’S SET TO REIGNITE CAREER.
By Mike Canavan, CEO BBS Australasia. You often hear a mournful and somber marketing or PR spokesperson at a hastily convened press conference proclaiming: “the read more …Continue reading CELEBRITIES BRAND ENDORSEMENTS: THINGS TO CONSIDER WHEN WEIGHING UP THEIR VALUE.
By Gideon Spanier, Campaign Magazine. As WPP faces break-up calls in the wake of Sir Martin Sorrell’s exit, the agency holding company model is under read more …Continue reading THE FUTURE OF THE AGENCY MODEL IN A POST-SORRELL ERA.
By Marcus Honesta. Perhaps we should sub out all our tourism advertising work in the future to New Zealand. There is some strong evidence that read more …Continue reading WHY IS IT THAT NEW ZEALAND DOES BETTER CREATIVE WORK THEN WE DO IN AUSTRALIA?
By Jen Brewster. What up guys? Have you been good little boys and girls since I last watched a million ads and chose our 5 read more …Continue reading SIMPLY THE BEST: Our Top 5 Ads
By Jen Brewster. Since the dawn of time, technology has helped the human race evolve. From simple tools to advanced robotics and automation, innovation has read more …Continue reading Ad Robot arrives to shake up the advertising industry
By Pat Krūms, Creative Director and one time stand up comic. Whenever we create a commercial, we’re asking people to either buy something or do something. read more …Continue reading WHY DON’T I LAUGH AT ADS ANY MORE?
By Marcus Honesta. Decisions of convenience flow like babbling brooks when it comes to how companies do business these days. It allows those that choose read more …Continue reading “THERE ARE TWO THINGS I DON’T LIKE ABOUT A CORPORATE SPONSOR, THEIR FACE!”
By Dorothy Thompson. I have always been a great lover of history, why things happened, the way they did; this to me is truly inspiring. read more …Continue reading HOW DO WE FIX ADVERTISING TODAY?
By Marcus Honesta. The buzzards are already circling the wounded corpse of the once great Leviathan, WPP. Almost AUD $1.8 Billion was wiped off the read more …Continue reading THE BUZZARDS CIRCLE THE WOUNDED CARCASS OF WWP: WHAT NEXT FOR THE LEVIATHAN?
By Marcus Honesta. Well the writing was on the wall, Martin Sorrell on Saturday stepped down as CEO of WPP following the internal investigation into read more …Continue reading SORRELL EXITS WPP IN DISCRACE!
By Marcus Honesta. Misconduct allegations open a crack in the edifice the chief executive built There are two types of succession process. The formal one, read more …Continue reading HAS WPP’S MARTIN SORRELL LOST CONTROL OF HIS SUCCESSION?
By Marcus Honesta. “Beautiful One Day, Perfect The Next”; the phoenix has risen from the ashes. This is the promise of the latest Queensland read more …Continue reading PATRONISING ONE DAY; JINGOISTIC THE NEXT
By Warren Brown, Partner at Gutthink & Partners. When I was much younger I remember someone quoting famous UK adman David Abbott, “You know, you read more …Continue reading Experience: What is it worth?
By Marcus Honesta. Well things just keep getting worse for Sir Martin Sorrell, CEO of WPP plc. In a statement issued recently by the Board read more …Continue reading Martin Sorrell of WPP is in Hot Water Again
By Marcus Honesta It’s unusual when the sharks start attacking each other. Generally speaking, they never break ranks. However, in a recent visit to Australia, read more …Continue reading Group M’s Boss Calls Out Media Fraud
By Marcus Honesta. WPP suffered its worst share slump since 1999 after Chief Executive Officer Martin Sorrell slashed the profit outlook and predicted a year read more …Continue reading WILL WPP SURVIVE?
By Jen Brewster. Spike Jonze, Oscar-winning director, is not adverse to making wonderfully imaginative ads featuring dance as a focal point. He did it for read more …Continue reading Is this the greatest Apple commercial ever made?
By Marcus Honesta. Almost a year to the day, P&G’s CBO (Chief Brand Officer) Marc Pritchard is on the warpath again demanding: ‘fewer project managers’ read more …Continue reading P&G’S MARC PRITCHARD IS ON THE WARPATH AGAIN
By Steve May, Copywriter and Director at ROCKATANSKY. Without doubt, the biggest weight on any new freelancer’s shoulders is what to charge. Is it read more …Continue reading PRICING FOR FREELANCE NEWBIES: It’s not about what you charge
By Marcus Honesta. From bodies in barrels, to kidnappings in the Outback and sex in the suburbs, South Australia’s capital is also known as the read more …Continue reading ADS WE WISH WERE NEVER MADE: What was he thinking????
Interview by Libby Gandhi. International comedy Director, Dave Wood, has been celebrated at AWARD, AXIS, LIA, New York Festivals and British Arrows, having produced witty read more …Continue reading INTERVIEW: Director Dave Wood
As told to Marcus Honesta. In “The Last Chapter” of my sit downs with one of the Advertising Agencies more famous, retired Creative Directors I read more …Continue reading WHERE DO ADVERTISING AGENCIES COME FROM?
By Alex Wadelton, Consulting Creative Director and Writer…and Happiest Person in the World. I work as a writer in the advertising industry. Have done for read more …Continue reading Why I changed my by-line on LinkedIn to “Happiest person in the world.”
By Jen Brewster. Welcome to our carefully selected spots from across the world of commercial advertising. Five of the best to delight your eyes and read more …Continue reading SIMPLY THE BEST: Our Top 5 Ads
By Marcus Honesta. Blockchain is the buzzword that is getting a great deal of press at this moment. But what is Blockchain, and how will read more …Continue reading BLOCK WHAT? BLOCKCHAIN…WHAT THE HELL IS IT?
By Jen Brewster. Welcome back to the coalface of the advertising world, where all of us are chipping away with a little toffee hammer, trying read more …Continue reading SIMPLY THE BEST: Our Top 5 Ads
From: Franco Zeffirelli’s Film Romeo and Juliet 1968 By Marcus Honesta. Where does the year go? But thanks to the MLA (Meat and Livestock Australia) we read more …Continue reading WHEREFORE ART THOU; CREATIVITY?
By Alex Wadelton, Consulting Creative Director and Writer. I’ve worked in advertising as a creative for over twenty years. Throughout that time, I’ve bluffed my read more …Continue reading Why I’m washed up, a phony, and a hack