By Sara Morrison Facebook and Apple’s fight over your data is heating up. Apple’s tracking-optional mobile operating system update is coming to iPhones this spring, and read more …Continue reading Why Facebook And Apple Are Fighting Over Your Privacy
By Nicholas Hulley and Nadja Lossgott, executive creative directors, Abbott Mead Vickers BBDO Creativity thrives during difficult times when the answers aren’t obvious, and the problems are read more …Continue reading The Year Ahead For Creativity: Turning The Negative Into A Positive
By Mindy Smiley & Doug Zanger Advertising agencies have had a rough year in terms of staffing. Dozens of the industry’s biggest shops were forced read more …Continue reading A Major Shakeup In The Advertising Industry Is Most Likely In 2021, But Who Will Stay And Who Will Go?
By Gideon Spanier The Covid-19 pandemic has been tough, but it also accelerated changes that were already in motion, has highlighted different and better ways read more …Continue reading A Year That Has Changed The Ad Industry For Ever
By Jommy Tee Scott Morrison was sacked as managing director of Tourism Australia in 2006 with a year left to run on his contract. For read more …Continue reading The Ghost Of “Where The Bloody Hell Are You” Comes Back To Haunt Morrison
By Sara Spary Created in-house, the 3-minute spot celebrates a bond between grandmother and granddaughter Disney has released its global Christmas ad—a touching, 3-minute animated read more …Continue reading Disney’s Holiday Ad Tells a Generations-Long Story of Family Love
Coca-Cola’s Christmas ad sees a father undertake an epic journey to deliver his daughter’s letter to Santa. By Sara Spray The global spot by Wieden+Kennedy read more …Continue reading A Dad Takes a Heroic Journey to the North Pole in Coca-Cola’s Epic 2020 Holiday Ad
By Sara Spary McCann U.K. brings back popular veggie character for fifth year in a row LONDON — Aldi, the budget supermarket, has brought back read more …Continue reading Aldi’s Kevin the Carrot Returns in a Heart-warming Christmas Ad
It’s not every day a new production company launches with a spot that premieres during the biggest footy event of the year, let alone one read more …Continue reading Cub Films launches with McCann spot for Menulog, featuring Snoop Dogg.
By Kathryn Lundstrom However biodegradable packaging could create confusion and recycling cross-contamination. Bacardi recently announced that it will be packaging its products in a new, read more …Continue reading Bacardi Touts New Compostable Bottle, But Experts Warn Against ‘Silver Bullet’ Solution
Campaign features LeBron James and Naomi Osaka. In yet another intrusion by marketers into social engineering and political commentary, Nike has launched a campaign urging read more …Continue reading Nike calls on Americans to ‘change the world’ in election voting push
By Mobbie Nazir All communities have their own rules and marketers who don’t respect them can expect to be treated harshly. Gaming was often considered read more …Continue reading Why Marketers Need To Understand Culture In Gaming Communities
By Luma Research Isight Create Inspire Last week we had two clients contact us wondering how they could make effective and efficient 15s ads. As read more …Continue reading 15s ads – How To Get Them Right
By Diksha Idnani A timeline from product-centred to purpose-focused The playbook for brand building has undergone a metamorphosis. And to call it a playbook limits read more …Continue reading We No Longer Have The Marketing Playbook We Used To Know
By Mike Canavan “When I was a boy of 14, my father was so ignorant I could hardly stand to have the old man around. read more …Continue reading Forgotten But Not Gone. Ageism In Advertising & Marketing (Part 1)
Durex: ad avoids explicit mention of anal sex By Brittaney Kiefer Durex is bidding to bypass advertising restrictions with a campaign challenging misconceptions about anal read more …Continue reading Durex Writes New Kama Sutra Chapter To Challenge Anal Sex Stigma
By Minda Smiley Scrunched timelines, less travel and Zoom meetings are challenging old ways of working Hermeti Balarin is itching to get back to the read more …Continue reading How The Lessons Of Quarantine Will Reshape Advertising’s Creative Process
By Chris Beer In June this year, a line was drawn in the sand. A Twitter post, capturing comments from TikTok users mocking millennials, went read more …Continue reading Using Retail Attitudes To Distinguish Gen Z From Millennials
By Ian Zelaya With email revenue up 86%, brand messaging needs to consider customer mindsets and environments Covid-19 has forced millions of consumers to spend read more …Continue reading Email Marketing Performance Has Skyrocketed. How Should Strategies Evolve in a Pandemic?
By Mike Canavan Whilst indeed we wish Ms. Vandenderg all the very best with her new online marketing venture “Publicist”, one has to wonder why read more …Continue reading Now’s The ‘Perfect Time’ To Launch A Start-up, Says Publicist CEO Lara Vandenberg
By Mark Ritson In the fast-paced world of modern business there is rarely any time for reflection or sentiment. But there were buckets of the read more …Continue reading How To Brand The Memory: Last Qantas 747 Sent Off With A Flourish.
By Ronan Shields, Ethan Wu The DoJ is investigating monopoly allegations against the tech giant to ensure it’s an honest broker Big Tech is under read more …Continue reading How Google’s Ad Stack Works and Why Regulators Are Probing Its Dominance
Arlo the Koala started appearing in NRMA Insurance campaigns last year. By Mark Ritson Last week, I was sent a picture from Holland. A senior read more …Continue reading NRMA a leading example of how to be ‘brand smart’ in a crisis
By Errol Parker Editor ‘The Betoota Advocate’ Just when you thought Australia’s advertising industry couldn’t get any tamer, the boss from the iconic ‘Not Happy, read more …Continue reading Jan’s Boss From ‘Not Happy Jan’ Ad Has Been Retrospectively Cancelled For Workplace Bullying
By Marcus Honesta It’s spreading like Covid-19 in the USA. Major multinational companies including Coca-Cola, Starbucks, Verizon and Unilever have joined forces to boycott Facebook read more …Continue reading Major Brands Boycott Advertising On Facebook Cost Zuckerberg $72 billion.
By Mike Canavan The iconic Australian kangaroo has been dumped as our national logo in favour for an abstract depiction of the yellow wattle. Trade read more …Continue reading Iconic Kangaroo Ditched In Favour Of Abstract New Logo. Birmingham Strikes Again.
By Andrew Hutchinson With TikTok has opening its first Australian office, headed up by former Google executive Lee Hunter, they have made a statement to read more …Continue reading TikTok Shares A Case Study On How To Implement A Branded Hashtag Campaign
By Daniel Winterstein, Founder & CTO at Good-loop When you have a hammer, it is tempting to look for the nail in every situation. This temptation read more …Continue reading How AI Could Help Marketers With Future Pandemics
By David Griner Facebook is staking a bigger claim on 2020’s video chat boom with newly expanded features—and an ad backed by serious star power. read more …Continue reading Lizzo Covers The Beatles For Facebook’s Ad Launching Messenger Rooms
TikTok has seen explosive growth during quarantine as people have the time to explore it. By Scott Nover More millennials are finding their way to the read more …Continue reading TikTok Is Growing Up, And So Are Its Users