By Mike Canavan I recently came across a wonderful piece by Cartoonist Michael Leunig, a man who has a unique understanding of people, politics and read more …Continue reading The Truth In Cartoons
By Chris Griffith Google has published a new open letter to users that seems to position the internet giant as being more amenable to paying news media read more …Continue reading Google: “We Don’t Oppose A Code”.
By Mike Canavan “When I was a boy of 14, my father was so ignorant I could hardly stand to have the old man around. read more …Continue reading Forgotten But Not Gone. Ageism In Advertising & Marketing (Part 1)
The unthinkable is just about to happen. A summer without live free to air cricket. Kerry Packer must be turning in his grave. Sports fans read more …Continue reading Howzat: Cricket Australia Stumped
An ACMA investigation has found KIIS 1065 in breach of rules relating to generally accepted standards of decency due to comments made by Kyle Sandilands about the Virgin Mary and Christian read more …Continue reading Sandilands Breaches Standards Of Decency Yet Again
Durex: ad avoids explicit mention of anal sex By Brittaney Kiefer Durex is bidding to bypass advertising restrictions with a campaign challenging misconceptions about anal read more …Continue reading Durex Writes New Kama Sutra Chapter To Challenge Anal Sex Stigma
By Mike Canavan Ancient folklore in Scandinavian and Norse mythology speaks of trolls as: “ugly deformed creatures who dwelt in isolated rocky outcrops, mountains, or caves. read more …Continue reading Don’t Feed The Trolls?
Social media giant fights back against ‘unprecedented’ laws. By Casey Tonkin Facebook said Australian users will no longer be able to post news stories on read more …Continue reading Facebook Will Stop Australians From Posting News
By Andrew Hutchinson With the US Government’s deadline for the sell-off off TikTok closing in, the Chinese Government has announced new rules which could halt read more …Continue reading China Imposes New Rules Which Could Halt TikTok Sell-Off, Triller Enters Bid for the Platform
Read “Finally, Ita Speaks…” Part 1 >> By Mike Canavan Sadly, the reason that Ita is having such difficulties understanding the millennial ethos is that read more …Continue reading Finally, Ita Speaks… But Has She Opened Pandora’s Box? (Part 2)
By Minda Smiley Scrunched timelines, less travel and Zoom meetings are challenging old ways of working Hermeti Balarin is itching to get back to the read more …Continue reading How The Lessons Of Quarantine Will Reshape Advertising’s Creative Process
By Mike Canavan Google has been told to “stop the scare tactics” and negotiate a fair agreement with media companies, with the tech giant accused read more …Continue reading Google Launches A Major Scare Campaign
By Patrick West With the up and coming release of the latest Bond franchise “No Time To Die”, the age old question is put before read more …Continue reading Who is the best James Bond?
By Chris Beer In June this year, a line was drawn in the sand. A Twitter post, capturing comments from TikTok users mocking millennials, went read more …Continue reading Using Retail Attitudes To Distinguish Gen Z From Millennials
By Ian Zelaya With email revenue up 86%, brand messaging needs to consider customer mindsets and environments Covid-19 has forced millions of consumers to spend read more …Continue reading Email Marketing Performance Has Skyrocketed. How Should Strategies Evolve in a Pandemic?
Hong Kong media mogul Jimmy Lai was arrested at his flat early on Monday on suspicion of breaching the national security law. By Clifford Lo Christy read more …Continue reading China cracks down on Freedom of speech.
By Mike Canavan Let me first say I have been an admirer of Ita Buttrose from the first time I met her in the very read more …Continue reading Finally, Ita Speaks And Tells It As It Is (Part 1)
By Mike Canavan Whilst indeed we wish Ms. Vandenderg all the very best with her new online marketing venture “Publicist”, one has to wonder why read more …Continue reading Now’s The ‘Perfect Time’ To Launch A Start-up, Says Publicist CEO Lara Vandenberg
By Scott Nover Is the popular video-sharing platform’s time up in the U.S? Tensions flared between the White House and short-form video app TikTok Friday read more …Continue reading TikTok Plays Defence After President Trump Threatens A Ban
By Mark Ritson In the fast-paced world of modern business there is rarely any time for reflection or sentiment. But there were buckets of the read more …Continue reading How To Brand The Memory: Last Qantas 747 Sent Off With A Flourish.
By Ronan Shields, Ethan Wu The DoJ is investigating monopoly allegations against the tech giant to ensure it’s an honest broker Big Tech is under read more …Continue reading How Google’s Ad Stack Works and Why Regulators Are Probing Its Dominance
Arlo the Koala started appearing in NRMA Insurance campaigns last year. By Mark Ritson Last week, I was sent a picture from Holland. A senior read more …Continue reading NRMA a leading example of how to be ‘brand smart’ in a crisis
By Diana Bradley CEO James Quincey laid out the company’s plan for increased marketing effectiveness and efficiency after lack-luster Q2 results. Coca-Cola plans on getting read more …Continue reading Coca-Cola Is ‘Exiting Some Zombie Brands’
By Les Binet, adamandeveDDB I don’t know about you, but I feel overwhelmed by the flood of COVID-19-related research that keeps pouring into my inbox. read more …Continue reading Marketers Need To Take A More Nuanced And Thoughtful Approach To The COVID-19 Crisis
With apologies to Sir Robert Gordon Menzies. 3 September 1939. Sergeant Gordon Ayre MM assists wounded mate, Private Wally Johnson; PNG 1943. By Mike Canavan. read more …Continue reading My Fellow Australians, It Is My Melancholy Duty To Inform You We Are At War!
By Errol Parker Editor ‘The Betoota Advocate’ Just when you thought Australia’s advertising industry couldn’t get any tamer, the boss from the iconic ‘Not Happy, read more …Continue reading Jan’s Boss From ‘Not Happy Jan’ Ad Has Been Retrospectively Cancelled For Workplace Bullying
By Shirley Li Just when you thought you had heard everything, along comes ‘Intimacy co-ordinators’ they have become popular guides on TV and film sets read more …Continue reading Will Sex Scenes Survive The Pandemic?
By Marcus Honesta It’s spreading like Covid-19 in the USA. Major multinational companies including Coca-Cola, Starbucks, Verizon and Unilever have joined forces to boycott Facebook read more …Continue reading Major Brands Boycott Advertising On Facebook Cost Zuckerberg $72 billion.
By Mike Canavan The iconic Australian kangaroo has been dumped as our national logo in favour for an abstract depiction of the yellow wattle. Trade read more …Continue reading Iconic Kangaroo Ditched In Favour Of Abstract New Logo. Birmingham Strikes Again.
By Andrew Hutchinson With TikTok has opening its first Australian office, headed up by former Google executive Lee Hunter, they have made a statement to read more …Continue reading TikTok Shares A Case Study On How To Implement A Branded Hashtag Campaign