By Sara Spary
Created in-house, the 3-minute spot celebrates a bond between grandmother and granddaughter
Disney has released its global Christmas ad—a touching, 3-minute animated short film that tells the story of the bond between a grandmother and her granddaughter, along with the traditions that connect them through the years.
The spot, developed in house and animated by Flux, is titled “From Our Family to Yours” and has been launched across 26 countries in North America, EMEA, New Zealand, Australia and some parts of Asia.
It shows a grandmother as a child being given a Mickey Mouse toy by her father in 1940 and regifting it to her own granddaughter many years later.
The aging grandmother appears nostalgic and reflective as she thinks back to her own childhood and embraces the toy—a connection to her past. In a bid to cheer her up, the granddaughter secretly decorates her home with the festive decorations of her grandmother’s childhood as she sleeps upstairs.
The campaign also marks the 40th year of partnership between Disney and the non-profit Make-A-Wish, and the brand is selling vintage-inspired Mickey Mouse soft toys, like the one that appears in the ad, for charity.
It is also releasing a charity single by U.K. singer Griff, titled “Love Is a Compass” in support of Make-A-Wish, with proceeds from streaming and sales being donated until the end of December.
In addition, Disney said it would make a donation to the charity each time a family shared their own festive memories on social media with the hashtag #LoveFromDisney.
“Christmas is a time for giving and giving back, and we’re delighted to debut this festive ad campaign supporting our long-term charity partner Make-A-Wish. Our goal was to tell a universal story that inspires through the themes of family, love and special holiday traditions,” said Tasia Filippatos, SVP at Disney EMEA.
Original Concept Creator & Director: Angela Affinita, Disney Brand and Creative Marketing Director
Producer: Freya Boissonade
Screenwriter: Angela Affinita, Maria Goulamhoussen, Emily Beecher
Animation Director: Laban Dickinson
Animation: Flux Animation Studio
Music: Parkwild and Sofia Quinn
Lyrics: Performed by Griff
Sound Design: Offset Audio
Media Planning: Publicis; Richard Ellwood, Franchise and Marketing Strategy Director, Disney EMEA and Health Tyldesley, Marketing Consultant, Disney EMEA