A Dad Takes a Heroic Journey to the North Pole in Coca-Cola’s Epic 2020 Holiday Ad

Coca-Cola’s Christmas ad sees a father undertake an epic journey to deliver his daughter’s letter to Santa.

By Sara Spray

The global spot by Wieden+Kennedy London also sees Santa swap his traditional sleigh for a branded truck

Coca-Cola has launched an adventure-packed Christmas TV spot that tells the tale of a father who goes on a journey from England to the North Pole to deliver a letter to Santa from his daughter.

The spot, created by Wieden+Kennedy London, has launched across 91 markets and marks the 100th year Coca-Cola has advertised during the festive season.

The ad shows a father leaving behind his family to work at sea on a wind farm. As he leaves, his daughter runs up to give him a letter to deliver to Santa.

“This year, the Christmas season is set to be more meaningful than ever before. As a company, Coca-Cola has been celebrating the festive season through our advertising since the 1920s, featuring uplifting messages of unity and joy,” said Kris Robbens, Marketing Director at Coca-Cola Great Britain. “Our new advert reflects the real magic of Christmas—our greater appreciation for loved ones, a sense of community and our need to be present with each other this Christmas, above all else.”