In The Twilight Of 2020.
By Mike Canavan As the twilight of 2020 lingers on the horizon, I was reflecting just what I would write to try to convey what read more …Continue reading In The Twilight Of 2020.
Year: 2020
A Christmas Message From Crossing The Line Mag
“YES, VIRGINIA, THERE IS A SANTA CLAUS” By Mike Canavan This year more than ever before, we at CTL felt that the spirit of this read more …Continue reading A Christmas Message From Crossing The Line Mag
Anything but normal: Review of the year 2020
By Simon Gwynn With a global pandemic, extreme social unrest, the continuing climate crisis, battered economies and an astonishing fight for the White House, this read more …Continue reading Anything but normal: Review of the year 2020
A Year That Has Changed The Ad Industry For Ever
By Gideon Spanier The Covid-19 pandemic has been tough, but it also accelerated changes that were already in motion, has highlighted different and better ways read more …Continue reading A Year That Has Changed The Ad Industry For Ever
Our Crystal Ball For 2021 – Living With The Virus
By Dr Slavea Chankova There is little doubt that whilst difficult, Australia (if you take out Victoria) has been spared the worst if the Covid-19 read more …Continue reading Our Crystal Ball For 2021 – Living With The Virus
A Public Relations Fiasco Hangs Our Best And Bravest Out To Dry
By Mike Canavan Whoever advised Angus Campbell he needed to get a head of the game, and release to the world the shame of or read more …Continue reading A Public Relations Fiasco Hangs Our Best And Bravest Out To Dry
The Ghost Of “Where The Bloody Hell Are You” Comes Back To Haunt Morrison
By Jommy Tee Scott Morrison was sacked as managing director of Tourism Australia in 2006 with a year left to run on his contract. For read more …Continue reading The Ghost Of “Where The Bloody Hell Are You” Comes Back To Haunt Morrison
#MeToo Era Ushers In New Rules For Sex On Stage And Screen
By Matthew Westwood Actors will decide when and how they appear nude or in intimate scenes with other performers in new industry-endorsed rules governing stage read more …Continue reading #MeToo Era Ushers In New Rules For Sex On Stage And Screen
Looking For Offence, Our New National Sport. God I’m Sick Of The Woke Culture.
By Mike Canavan. I don’t know about you, but every time I pick up a paper, listen to the radio, or turn on the television, read more …Continue reading Looking For Offence, Our New National Sport. God I’m Sick Of The Woke Culture.
Disney’s Holiday Ad Tells a Generations-Long Story of Family Love
By Sara Spary Created in-house, the 3-minute spot celebrates a bond between grandmother and granddaughter Disney has released its global Christmas ad—a touching, 3-minute animated read more …Continue reading Disney’s Holiday Ad Tells a Generations-Long Story of Family Love
A Dad Takes a Heroic Journey to the North Pole in Coca-Cola’s Epic 2020 Holiday Ad
Coca-Cola’s Christmas ad sees a father undertake an epic journey to deliver his daughter’s letter to Santa. By Sara Spray The global spot by Wieden+Kennedy read more …Continue reading A Dad Takes a Heroic Journey to the North Pole in Coca-Cola’s Epic 2020 Holiday Ad
Aldi’s Kevin the Carrot Returns in a Heart-warming Christmas Ad
By Sara Spary McCann U.K. brings back popular veggie character for fifth year in a row LONDON — Aldi, the budget supermarket, has brought back read more …Continue reading Aldi’s Kevin the Carrot Returns in a Heart-warming Christmas Ad
Cub Films launches with McCann spot for Menulog, featuring Snoop Dogg.
It’s not every day a new production company launches with a spot that premieres during the biggest footy event of the year, let alone one read more …Continue reading Cub Films launches with McCann spot for Menulog, featuring Snoop Dogg.
Why can’t ex-prime ministers just retire gracefully?
By Mike Canavan I suppose the single greatest aphrodisiac of most people is power. When you coupled it with fame, sex, and money, if you read more …Continue reading Why can’t ex-prime ministers just retire gracefully?
Bacardi Touts New Compostable Bottle, But Experts Warn Against ‘Silver Bullet’ Solution
By Kathryn Lundstrom However biodegradable packaging could create confusion and recycling cross-contamination. Bacardi recently announced that it will be packaging its products in a new, read more …Continue reading Bacardi Touts New Compostable Bottle, But Experts Warn Against ‘Silver Bullet’ Solution
The passing of a screen legend. Rest in Peace Mr. Bond
By Mike Canavan I must admit upfront, Sean Connery was by far my favourite Bond. I’ve always loved one detail in the story of how read more …Continue reading The passing of a screen legend. Rest in Peace Mr. Bond
$53 million for screen production, but policy reforms could spell the end of the Australian feature film.
By Kirsten Stevens The 2020 federal budget has allocated A$53 million towards Australian screen production. The funding comes attached to policy reforms harmonising incentives across film and television production read more …Continue reading $53 million for screen production, but policy reforms could spell the end of the Australian feature film.
Nike calls on Americans to ‘change the world’ in election voting push
Campaign features LeBron James and Naomi Osaka. In yet another intrusion by marketers into social engineering and political commentary, Nike has launched a campaign urging read more …Continue reading Nike calls on Americans to ‘change the world’ in election voting push
‘BLM’ — Should not matter to the Wallabies
By Mike Canavan Haven’t the Wallabies had enough problems over the past few years without involving themselves in some sort of tokenistic, highly dubious and read more …Continue reading ‘BLM’ — Should not matter to the Wallabies
Your 9 Website Essentials
Your website needs to keep up with the latest digital marketing trends and best practices to find new customers and maintain a healthy, sustainable rate read more …Continue reading Your 9 Website Essentials
Meet The Car That Makes You Feel Like 007
By Simon de Burton With the Impending release of the latest film in the James Bond franchise ‘No Time To Die’ I thought it might read more …Continue reading Meet The Car That Makes You Feel Like 007
Why Marketers Need To Understand Culture In Gaming Communities
By Mobbie Nazir All communities have their own rules and marketers who don’t respect them can expect to be treated harshly. Gaming was often considered read more …Continue reading Why Marketers Need To Understand Culture In Gaming Communities
Forgotten But Not Gone. Ageism In Advertising & Marketing (Part 2)
By Mike Canavan Part two on ageism, is slightly different. Whilst reading through a number of international publications, I came across this extraordinary piece written read more …Continue reading Forgotten But Not Gone. Ageism In Advertising & Marketing (Part 2)
15s ads – How To Get Them Right
By Luma Research Isight Create Inspire Last week we had two clients contact us wondering how they could make effective and efficient 15s ads. As read more …Continue reading 15s ads – How To Get Them Right
Archibald Tokenism?
By Mike Canavan I don’t know about you, but I for one, am sick and tired of the tokenism and political correctness that has usurped read more …Continue reading Archibald Tokenism?
Boomers vs Gen X vs Millennials … It’s All Utter Nonsense
By Mark Ritson This generational mumbo jumbo is a fairy-tale built from simplistic stereotypes and lazy thinking … and it’s proving an uncomfortable fact for read more …Continue reading Boomers vs Gen X vs Millennials … It’s All Utter Nonsense
A Cricket Legend Dean Jones Dies Of Heart Attack Aged 59
By Mike Canavan World cricket is in shock following the death of Australian cricket great Dean Jones. There was a certain electricity whenever Jones went read more …Continue reading A Cricket Legend Dean Jones Dies Of Heart Attack Aged 59
We No Longer Have The Marketing Playbook We Used To Know
By Diksha Idnani A timeline from product-centred to purpose-focused The playbook for brand building has undergone a metamorphosis. And to call it a playbook limits read more …Continue reading We No Longer Have The Marketing Playbook We Used To Know
The Truth In Cartoons
By Mike Canavan I recently came across a wonderful piece by Cartoonist Michael Leunig, a man who has a unique understanding of people, politics and read more …Continue reading The Truth In Cartoons
Google: “We Don’t Oppose A Code”.
By Chris Griffith Google has published a new open letter to users that seems to position the internet giant as being more amenable to paying news media read more …Continue reading Google: “We Don’t Oppose A Code”.