By - CTL
March 15, 2019

By Fiona Macdonald.

In Part One of this wonderful piece, on the 115th anniversary of Dr Seuss’ birth, Fiona Macdonald looks at how creating wartime propaganda honed his unique vision.

“Step with care and great tact
and remember that Life’s
a Great Balancing Act.
Just never forget to be dexterous and deft.
never mix up your right foot with your left.”
– Oh, The Places You’ll Go! (1960)

There’s a healthy dollop of wisdom percolating through the slapstick silliness and anarchic absurdity of Dr Seuss. More perhaps than any other children’s author, the musings of US writer and illustrator Theodor Seuss Geisel – who adopted the pen name Dr Seuss while at college – amount to a kind of philosophy. It’s one that has entered popular consciousness, contributing to pop song lyrics and even being cited by a Supreme Court Judge. Yet there’s also a political edge to Dr Seuss that is often overlooked.

Seuss wrote and illustrated more than 60 books, which have sold over 600 million copies. His most famous, The Cat in the Hat (1957), reveals many of his signature flourishes: a delight in words for their own sake, creating ever more surreal combinations through surprising rhymes; drawings of fantastical figures and complicated inventions; and a questioning of the values and conventions of adults.

Arguing in a 1959 Life magazine interview that “kids can see a moral coming a mile off and they gag at it”, Seuss chose humour over dogmatism. There was a time, however, when he combined the two – and many believe it was during this period that the essential elements of Dr Seuss emerged. The surreal rhyming verse and strange creatures that populated his children’s books – whales with long eyelashes; goats joined at the beard; many-legged cows – find their roots in his World War Two propaganda cartoons.

“Dr Seuss, beloved purveyor of genial rhyming nonsense for beginning readers, stuff about cats in hats and foxes in socks, started as a feisty political cartoonist who exhorted America to do battle with Hitler? Yeah, right!” exclaims Art Spiegelman, the graphic novelist who created Maus, in the foreword to a 1999 book. Historian Richard Minear’s Dr Seuss Goes to War features nearly 200 cartoons that were left unseen for half a century –  cartoons that help redraw the beloved king of the kooky.

Describing Dr Seuss’s wartime output as “very impressive evidence of cartooning as an art of persuasion”, Spiegelman explains how they “rail against isolationism, racism, and anti-semitism with a conviction and fervour lacking in most other American editorial pages of the period… virtually the only editorial cartoons outside the communist and black press that decried the military’s Jim Crow policies and Charles Lindbergh’s anti-semitism”. Dr Seuss, he argues, “made these drawings with the fire of honest indignation and anger that fuels all real political art”.

Taking sides

Between January 1941 and January 1943, Seuss created more than 400 political cartoons for the left-wing daily New York newspaper PM. He attacked the America First policies espoused by Lindbergh and others, who wanted to prevent the US entering World War Two; he lampooned Adolf Hitler, Joseph Stalin and Benito Mussolini; and he pleaded for racial tolerance.

Through the cartoons, we can see Seuss “develop his goofily surreal vision while he delivers the ethical goods”, argues Spiegelman. “The unique galumphing menagerie of Seussian fauna, the screwball humour and themes that later enraptured millions… come into focus in these early drawings that were done with urgency on very short deadlines.” According to Minear, most of Seuss’ later books – barring the ones teaching children to read – are political in some way. And they contain features that can be traced back to the wartime cartoons.

One, depicting a whale stranded on a mountain in a parody of American isolationists, later appeared in the 1955 book On Beyond Zebra. Another, showing a cow with many udders to represent conquered European nations being milked by Hitler, also featured in the same book. A cartoon satirising dawdling wartime producers with a teetering tower of turtles was replicated in Seuss’s 1958 book Yertle the Turtle.

That book is itself a political parable. “Not many people know that when he first drew Yertle, it had a Hitler moustache, so Yertle was Hitler,” Richard Minear tells BBC Culture. The story has been seen as poking fun at all despots, with one journalist arguing in 2003 that “its final lines apply as much to Saddam Hussein as they once did to the European fascists”. Another claims that its warning on the dangers of overreaching is an important lesson for business. More recently, critics of rising American nationalism have shared Seuss’ cartoons. The messages in his stories help explain the enduring power of Dr Seuss as much as his humour and poetry.

As Spiegelman argues, the wartime cartoons “make us more aware of the political messages often embedded within the sugar pill of Dr Seuss’s signature zaniness”. While Yertle is an anti-fascist tale, The Sneetches (1953) tells a story about discrimination based on stars worn on the bellies of birds (“what are those stars,” asks Spiegelman, “if not Magen Davids?”).

And The Lorax is one of the most powerful environmental fables of the 20th Century. Published in 1971, the year after the celebration of the first Earth Day, it has been decribed in Nature magazine as  “a kind of Silent Spring for the playground set”, teaching generations of children about ecological ruin brought on by greed – and offering lessons for environmental policy today.

Meanwhile, The Butter Battle Book is a parable about arms races, in particular mutually assured destruction – according to Spiegelman, its “polemic for nuclear disarmament… created a blizzard of controversy when it first appeared in 1984”. While reflecting the concerns of the Cold War era, it is also timeless satire: depicting a deadly conflict caused by something trivial, in this case toast, it recalls a war in Gulliver’s Travels sparked by an argument over how to crack an egg.

On the offensive 

One problematic issue in Seuss’s wartime cartoons is touched upon in Horton Hears a Who!. “The Japanese cartoons are horribly narrow and racist and stereotyped,” says Minear. A supporter of the mass incarceration of Japanese-Americans, Seuss used offensive stereotypes to caricature the Japanese in his cartoons, leading to accusations that he was a racist.

Part Two Next Week


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