By - CTL
June 6, 2018

By Marcus Honesta.

According to the King James Version of the New Testament John 11:38-44.  “On the forth day, Jesus cried with a loud voice, “Lazarus, come forth!” “And he who had died came out bound hand and foot with grave clothes, and his face was wrapped with a cloth. Jesus said to them, Loose him, and let him go.”

Well it seems in a Lazarus style reincarnation Martin Sorrell; it appears is set to make a come back. The former WPP CEO is thought to be gearing up to acquire a new company which he will turn into a new marketing group. I suppose cynically one has to wonder why the vision that he now seems to have found, was not exercised in his previous incantations as CEO of WPP. Perhaps it’s the old death thing, you know bright lights at the end of the tunnel. Your life flashes before your eyes. Divine guidance and inspiration; who could say. One thing is sure, the mess that the left at WPP isn’t going away any time soon.

Sorrell it is reported is set to reignite his career by taking control of Derriston Capital just weeks after he left WPP, it has been reported. (Derriston Capital is a shell company specialising in medical technology, Derriston Capital PLC). It is not dissimilar move that he made when he took over Wire and Paper Products (WPP) all those years ago.

The former CEO is poised to turn the business into a next-generation marketing group, according to Sky News. No official announcement has been made, and Sorrell shrugged off the news as “market speculation.”

The news outlet reports Sorrell will be Derriston’s new executive chairman and will move to acquire S4 Capital, which will replace Derriston as the company name.

It comes after Sorrell declared that the end of his tenure running the world’s largest marketing services holding company won’t be the end of his career.

Speaking at the Techonomy NYC 18 conference in New York City, Sorrell said he has no plans to retire.

“I’m not going to go into voluntary or involuntary retirement,” he stressed, when asked about his plans by David Kirkpatrick, founder and CEO of the media company behind the conference.

“The first thing I’m going to do is tell my son I’ll call him back,” said Sorrell, referring to the cell phone that had been buzzing throughout his talk. “Then I’m going to start again.”

Sorrell was “extracted” from WPP on April 14 in the wake of an investigation by WPP’s board into accusations he misused company assets. Neither the company nor Sorrell have released details about the investigation or the complaints.

Amid widespread speculation about the future of WPP and its agencies, the holding company named Wunderman CEO Mark Read COO Andres Scott  to lead the company on an interim basis as joint COOs. It also appointed chairman Roberto Quarta as executive chairman. Watch this space, if nothing else, it’ll be entertaining.




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