By Jen Brewster.
Hello my lovelies! This week we will visit the worlds of heroes and villains, be carried along with dreams and ambitions, and smell the flowers in the gardens of dilapidated mansions, all in the space of our top 5 ads. Don’t say we don’t treat you well.
Tile – Lost Panda
Currently making US audiences drown in floods of emotional tears, this wonderful spot tells the story of Ernie the ‘Lost Panda’, who thanks to the little Bluetooth Tile tracker in his pocket, finds his way home to his grateful owner. It’s an epic and wonderfully made spot. If you don’t get even a stir of emotion while watching, then take your cold, dead heart and leave this earth, for you are not welcome here.
Burger King – Bullying Jr
We all like to think we would do something. Say something. Intervene somehow. But as this spot proves, many of us are just fine to watch the world go by, warts and all, even if it means letting someone be bullied and abused by their peers. But give me a bashed up burger? Man, I’m gonna lose my shit! Wonderfully thoughtful work from Burger King.
Under Armour – I WILL
FIERCE! I love this spot for so many reasons. Yusra Mardini is a Syrian swimmer currently living in Berlin, Germany. She was a member of the Refugee Olympic Athletes Team, that competed under the Olympic flag at the 2016 Summer Olympics in Rio de Janeiro. This is a girl who, when her refugee boat started sinking at sea, jumped in the water and swam for three hours pushing the boat and the 20 or more refugees to safety. She is a hero. She is fierce. She is my Queen.
H&M – The Secret Life of Flowers
“Great Gatsby” and “Romeo + Juliet” director Baz Luhrmann brings his sumptuous style to “The Secret Life of Flowers,” a film promoting the H&M’s collaboration with fashion designer Erdem Moralioglu, with protagonists showing off its floral designs.
As with everything the Aussie director touches, this is a tale that is beautifully told, stunning and ambitious in it’s execution.
Nike – Want It All
Two minutes that pass by in a heartbeat, with the viewer carried along with a little boy’s dream of being a pro basketball player, to the tune of a remixed version of Chuck D and Public Enemy’s ‘Shut ‘Em Down’ – Which, for the uninitiated, includes the lyric “I like Nike but wait a minute · The neighborhood supports, so put some money in it.”
The world works in mysterious ways.