By Jen Brewster.
I’ve been instructed by the Editor to not mention Game of Thrones in any of my intro text this week, so FINE THEN I WONT MENTION DRAGONS BUT WTF??? (This text has been edited to delete spoilers – Editor.)
This week in Ad Land we travel across many lands, pondering the future of human endeavors and celebrating the things that make us all the same, regardless of our many differences. Life’s great tragedies and adventures, all in one place, just for you.
Volvo – Human Made Stories: Chapter 5 – Music of the Mind
Ok, it’s not strictly an advert, but a content film, but it’s an utterly beautiful piece of storytelling and I’m not ashamed to say that it made my cold, empty husk of a heart weep real tears.
Take some time to savour how this spot unfolds, as a promising musician has the world at her feet, only to a life-changing car accident that puts her life on a very different path altogether. However, the emotional sting in the tale is how human endeavor is now allowing this musician to create again.
Santam – What Could Go Wrong
A thought-provoking commercial for Santam, short-term insurers, positioning them as the insurers that are asking ‘what could go wrong’? Self Driving cars? Artificially intelligent robots? Oh the joy of these supposedly amazing advancements the world is experiencing. What could go wrong, right? The conclusion being that while a lot can go wrong, Santam are asking the necessary questions to make sure they can guard against future risks.
Minute Maid – The Pulpy Factory
From China, this colourful madness is a riot for the eyes, where they take us inside The Pulpy Factory, which is rather reminiscent of Willy Wonka’s Chocolate Factory. Just a lovely and enjoyable fairy tale being built behind the brand.
Hungry Jacks – Keeping It Real
Let me tell you something…quite recently I ordered what was labelled as a ‘Wake Me Up Burger’ at an unnamed establishment at an unnamed suburb here in Australia. What was delivered was, essentially, a bacon and egg roll. Nah mate…for $19? Kidding yourselves…And that laughable hipster joke/reality for Australians is exactly what Hungry Jacks is targeting in this new campaign.
Levi’s – Circles
Aw sheeeit….this is funkier than a mosquito’s tweeter! From concept to shoot, to edit to grade, and right through to choice of music, this is superbly executed piece of creative. I’ve watched it several times and enjoyed it more each time, and that’s when you know you’re onto a winner.