By Jen Brewster.
Holy Mother of Dragons…I’m breathless after a couple of weeks of amazing Games of Thrones episodes. I wont go into detail, as the last time I mentioned a tiny thing, our Editor got a wave of emails from some whinging babies screaming about spoilers. Anyway, I was on holiday last week. Did you miss your favourite section, where we highlight the best ads we’ve seen over the past wee while?
Proctor & Gamble – The Talk
Wow….this packs a punch. A beautifully made multi-generational tale that shows us some key points in our recent history, proving that while some things look a little different, other things never change.
This has already garnered quite a reaction in the USA.
Royal Mail – Heist
This is engaging, to say the least. A drama filled spot that is gripping from start to finish, and a stern warning in the era of digital fraud and identity theft. Nice work from M&C Saatchi in London.
Brahma – Gif
If you don’t get what the fuss is about with this ad, then get with the program, Grandad. An animated GIF (Graphics Interchange Format) file is a graphic image on a Web page that moves – for example, a twirling icon or a banner with a hand that waves or a man getting kicked in the face by a horse, over, and over, and over….unless of course, the actors within that Gif decide that their time is up and they should go something less boring instead.
‘Birdman’ screenwriter Armando Bo directed this spot for Brahma in Argentina, so it comes with some award-winning credentials behind it.
Ad Council – Type 2 Diabetes Prevention – Risk Test Hedgehogs
What better way to deliver serious message that people like to ignore than by wrapping them up in images that they simply can’t ignore? In this, the Ad Council in the US have partnered with a bunch of health organisations to make people think about diabetes testing. The premise is that if you can watch baby hedgehogs for a minute, you can ask yourself some simple questions in the meantime…questions that might save your life.
Vodafone – This Friendship Day, Look Up
Oh, I love this ad, which is brave for a mobile phone network, considering the key message being delivered is to put that bloody thing down and look at life in the eye, as opposed to watching it coast by via a mobile phone screen.
Another important message that we could all do with hearing. Remember the days when we used to talk to one another, and smile at one another when we passed each other by, or sat alongside each other on the train? Nah? Yeah, nah…we’re all in our own little worlds these days, doing the ‘Gram or checking the Snaps, or whatever other shit it is you’re wasting your life doing. Get out there and live, people! Live!