By Alexander McMahon.
Apple have been pushing the ‘shot on iPhone’ agenda for a little while now, with wonderful French filmmaker Michel Gondry now joining the ranks to showcase the iPhone’s potential.
The Eternal Sunshine of the Spotless Mind director has made a rather beautiful short film – Detour – that pays homage to some classic French cinema as a child’s lost tricycle travels cross country in an attempt to reunite with its young owner.
It features some familiar Gondry tricks and imaginative approaches to shooting, wrapped around a charming story that is beautifully told.
Watch it now below…
Now, don’t get excited and think that whipping out your iPhone in the pub will give your latest drinking escapades that Oscar-winning look. However, as well as the film, Apple also release a series of charming masterclasses, titled ‘Through the eye of Michel Gondry” that demonstrate some of Gondry’s preferred filmmaking techniques.
A cinematic touch