Simply The Best: According to the Cannes jury

Welcome back, Ad Industry! I hope the jetlag isn’t too bad, and the additional baggage you had to purchase to bring all those awards home wasn’t too much of a strain on the company credit card.

From the vantage point, it was great to see the work from across the globe being highlighted on the world stage. The Cannes Lions Film Jury picked these commercials as their winners in 2017. So sit down and soak up the genius of the following 15 commercials, and fingers crossed, it will be you on stage next year with that Gold Lion in your hands.

Grand Prix winner

Channel 4 – We’re the Superhumans
Agency: 4Creative London
Production Company: Blink Productions London

Gold Lion winners

Heineken – Jackie
Agency: Publicis Italy, Milan
Production Company: Anorak Berlin / Independent London / MPC Creative London / The Playroom Post London / Grand Central Sound Studios London


Old Spice – 5 Year Plan
Agency: Wieden + Kennedy, Portland
Production Company: MJZ Los Angeles / Exile Santa Monica / The Mill Los Angeles / Walker Portland / Lime Studios Santa Monica

Nike Delhi – Da Da Ding
Agency: Wieden + Kennedy, Delhi
Production Company: Division Paris


Nike – What Are Girls Made Of?
Agency: Wieden + Kennedy Amsterdam
Production Company: Riff Raff London / MPC Creative London / Wave Recording Studios Amsterdam / MassiveMusic Amsterdam


Nike – Unlimited Courage/Unlimited Youth/Unlimited Will (campaign)
Agency: Wieden + Kennedy, Portland
Production Company: Prettybird Culver City / Rock Paper Scissors Los Angeles / The Mill Los Angeles / Barking Owl Los Angeles / Lime Studios Santa Monica

The New York Times – The Truth Is Hard To Find: Hicks/Denton (campaign)
Agency: Droga5, New York
Production Company: Chromista Los Angeles / Bonch Los Angeles

Burns & Smiles – Halloween
Agency: TBWA\Paris
Production Company: TBWA\Else Boulogne-Billancourt / TBWA\Paris

Verena International Co., Ltd. – Capture
Agency: McCann Worldgroup, Bangkok

Sandy Hook Promise – Evan
Agency: BDO New York
Production Company: Smuggler New York

Donate Life – The World’s Biggest Asshole
Agency: The Martin Agency, Richmond
Production Company: Furlined Los Angeles / Cut + Run Santa Monica / The Mill Los Angeles / Lime Studios Santa Monica / Duotone Audio Group New York

Alliance Française De Singapour – Hollywood Rejects French Films
Agency: Ogilvy & Mather Singapore
Production Company: Ogilvy & Mather Singapore

Santander Bank – Beyond Money
Agency: MRM//McCann Spain, Madrid
Production Company: Oxigeno Barcelona


Mondelez – Cadbury Pre-Joy
Agency: Ogilvy & Mather Johannesburg
Production Company: Bomb Films Johannesburg


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