By Jen Brewster.
In between shoving chocolate into our mouths and trying to entertain youngsters over a four day weekend, here at CTL we took some time to highlight some of our favourite ads from the past week. Here it is you lovely people…
The Extendables – Four Season Condoms
A genius idea that will resonate with any parent of young children. Since the kids were born, your husband/wife and you haven’t had the space or privacy to…you know…be intimate…for fear of a child walking in and asking why mummy and daddy are swinging from the bed posts. What better way to entertain them than creating a never-ending show that will go on as long as you do!
The Easter Surprise—The True Easter Bunny
A viral smash from last week was this piece of gorgeous animation from German supermarket chain Netto Marken-Discount. Timed to perfection, this was an origin story of the Easter Bunny, that at the time of writing, has been viewed over 11 million times. Tremendous work by all involved.
Chobani – Fruit Symphony
Whenever you out Michel Gondry behind the camera, you can expect a certain weirdness that is unique and visually charming. Eternal Sunshine of the Spotless Mind, Be Kind Rewind, and music videos by Bjork and Massive Attack. And now, we can add this short and sweet little TVC for my favourite yoghurt to that list.
Bonds – Australia’s Favourite Sock
Ok, it’s not flashy. It’s not animated. It’s not even directed by a zany French film director. But…but…it has Pat Rafter in it. To me, it plays with the idea of age in a very subtle way. Our Pat used to model the pants, but now he’s a bit older, he’s only good for modelling the socks. A nifty way to use your long-standing brand ambassador in a fresh and funny way.
Samsung – Ostrich
It might be a tiny bit over a week old, but I was heaps busy with a four day week and cramming as much chocolate into my fat face as I possibly could to include this ad in last week’s selection. But look at it…it’s a majestic piece of story telling that is brilliantly put together, and it leads to the killer taglines for Samsung Gear VR of – ‘We make what can’t be made, so you can do what can’t be done.’