Malkovich wins. Yellow Tail fails. Check out our favourite commercials from Superbowl 2017…so far.
By Alexander McMahon.
The Superbowl in 2016 had somewhere in the region of 111 million viewers. For any brand that spends money on television commercials, that is a lot of eyeballs on your content.
This year, many brands have taken extra steps to make sure they become one of the talked about ads of Superbowl 2017.
We’ve taken the time to sit through all of the ads on offer this year (so far…), so you don’t have to sit through however many hours of pointless ‘throwing of an inflated pigskin or something’ just to see the wonderful creations from our esteemed colleagues in the world of creative advertising!
Here’s our Top 5 picks from the cast of many…
Budweiser – Born The Hard Way
Yes, the actual beer may taste like the chemical scrapings from the inside of festival portaloo, but that all American beer brand has stepped up to the plate with a rather timely tale of immigrants ‘not being welcome’ in the USA. Chug that down, sports fans!
Wix – Chef Felix
Wix have gone all out with Wonder Woman and one of The Expendables kicking ass and cracking skulls. Yes, it makes no sense, but who cares? Did I mention it had Wonder Woman in it?
Mercedes – Easy Driver
Mercedes couldn’t get Wonder Woman as she was too busy kicking ass for Wix, so instead put in a call to Oscar winning directors Joel and Ethan Coen. Playing with the nostalgia of the all American biker hero in Easy Rider. It’s not as weird or wonderful as any of their movie creations, but dear God…that car does look like a sweet ride.
TurboTax – Humpty Fall
A beautifully made, comical tale featuring Humpty Dumpty having a great fall, as he does. It’s a clever visual effects feast that is as memorable as it is entertaining. Who knew the subject of tax returns could be approached with such flair?
Squarespace – Who is JohnMalkovich.com?
Hands down our favourite of the bunch. Malkovich has already proven that he’s quite willing to take the piss out of himself, and here he does it with fabulous style in the mood we have become accustomed too. In the words of the man himself, “What the F**K is going on?” Glorious advert. Hats off to all involved.
Yellow Tail Wine – Kangaroo
“Wait a minute!” you say, “This is number 6…you said there was only 5 in this list of Top 5 ads from Superbowl 2017?”
Yes, dear reader, we did. And we hope it elicits a moan of disappointment in you, because that’s exactly the feeling we got when we watched this much-trumpeted ad from Aussie wine brand, Yellow Tail.
According to reports, they spent in the region of $5million in buying up regional ad space to get this in front of as many people as possible. Which presumably, left absolutely fuck all for production. Why do I say this? Because the animatronic kangaroo that is supposedly the star of the campaign is ridiculously clunky and awkward, moving weirdly in a colourful but pointless waste of time and money. Even throwing in a supposedly famous chick in a bikini at the end feels like they already knew that the majority of the ad was laughably bad, and threw in some flesh to make it easier on the eye. (It didn’t work.)