Alt.vfx help bring Honda’s latest dream ad to the screen
Award-winning digital studio Alt.vfx has scored another hit campaign with its latest stunning advert for Honda.
A collaboration with director Nathan Price from Goodoil Films and agency Leo Burnett, ‘Dream Chaser’ is the third advert the team have put together for Honda, after Dream Run (directed by Nathan Price) and Wild Horses (directed by Hamish Rothwell).
Written by Leo Burnett Melbourne, the new ad features a remote newsreader who holds a dream of being the main studio anchor. When a mysterious comet crashes towards earth, she chases the story with her crew aboard a brand new Honda Civic, and after coming into contact with the crater, she hops back in time and into an alternative reality, exchanging places with the studio anchor and realizing her dreams at last.
“We had to make sure that the comet didn’t look like a disaster movie, but instead helped realize Nathan’s vision of an other-worldly force,” said Alt’s VFX Supervisor Colin Renshaw. “We did a lot of look development before shooting to make sure we had the elements just right, from the comet and the explosion to the impact crater tendrils and the integration of the purple crystals.”
Filmed on location in Victoria, Dream Chaser director Nathan Price and his crew captured the actors and car in some of Australia’s most dramatic landscapes, with Renshaw and additional supervisor Sean Ryan being on set to oversee production.
“Almost every shot had a VFX requirement to it, around 30 in total,” said Renshaw. “The brief was to give it an other worldly dream-like quality so even simple shots had sky replacements and extra matte painting elements added. Obviously the impact sequence had some quite complex CG shots involving smoke and fire sims and 3d environment work.”
While the car was always live action, the Alt team did use a proxy model of it to catch the lighting and reflections from the CG meteors. On the shot where the meteor flies past quite close to the car for example, the team used the proxy to generate those groovy swinging shadows on the car.
Renshaw added: “Our environment artists worked closely with the Leos team and Nathan in creating the pre and post meteor strike landscape. Intricate CG simulations were used to create the comet breaking through the earth’s atmosphere. We had to strike a delicate balance between believability and fantasy and in the end, I think we nailed it. We are delighted with the latest installment in our ongoing collaboration with Honda.”