The creative, tech and business industries are no longer so separate. Combining each industry is what leads to world-class innovation and new age ideas that read more …Continue reading Pause is cross-pollinating ideas across creative, tech and business industries
LOOK AT IT! LOOK! If you are a fan of the moving image, you can’t possibly have missed the frankly incredible original Blade Runner, read more …Continue reading GTFO! It’s the new Blade Runner!
From all of us here at CTL, we wish you, your family and friends a Very Happy Christmas, and a safe and prosperous New Year. read more …Continue reading A Christmas gift
By Professor Edward Boches Born in 1954 in New York; Edward Boches is an American professor at Boston University’s College of Communication where he has read more …Continue reading Advice to a first time creative director
Perhaps They Do? Other than the oldest profession, which tended to attract customers by word of mouth (please forgive the double entendre), it was, ironically, read more …Continue reading If Google & Facebook, ruled the world
Our American friends have just turned the blowtorch on advertising agencies and their dubious practice of promoting their own, in house production services. An investigation read more …Continue reading Ad agencies probed over contracts to produce commercials
With everybody in a state of catatonic apoplexy, except for the staff at CTL who predicted a Trump win 18 months ago, it is interesting read more …Continue reading What the election means for marketers
Game of Thrones has become far more than an elongated tale of swords and stabbings, and its cultural impact has been exploited in a delightfully read more …Continue reading Soda Stream and Game of Thrones, together at last
In creative advertising, writers and directors are always seeking to entice some kind of emotional reaction from the audience, creating a connection with the brand, read more …Continue reading Feel the emotional punch of Toogood’s viral smash for UNOS
With the Games of the XXXI Olympiad Opening Ceremony this Saturday, CTL thought this might be an appropriate time to introduce you to “a new read more …Continue reading Leni Riferstahl: A life in film
Alt.vfx help bring Honda’s latest dream ad to the screen Award-winning digital studio Alt.vfx has scored another hit campaign with its latest stunning advert for read more …Continue reading Alt.vfx help bring Honda’s latest dream ad to the screen
Political and election advertising The Advertising and Standards Bureau publish this garbage on their web site. No doubt to mollify a tainted public with this read more …Continue reading Lies, Lies and Bloody Propaganda
What the F### is this. Every time you turn around a new marketing strategy seems to appear from out of the blue. The latest and read more …Continue reading The Rise of Influencer Marketing
Recently CTL was privileged to attend what was billed as “The world’s most ‘Wascally Wabbit’ returns to Sydney! Bugs Bunny at the Symphony II, celebrates read more …Continue reading “What’s Up Doc”?
Hitting raw nerves and pricking thin skins Below is the transcript of a television commercial that recently ran as part of the Australian National Parties’ read more …Continue reading The Power Of Film
“We’re revolutionizing the way food is shot,” says EP Andy Wareham. New, independent, Queensland based film production company Tasty Pictures has brought innovation to our read more …Continue reading Tasty Pictures Produces Gourmet Content
Virtual reality is finally crossing over to the mainstream, but what does it mean for content creators, and what does the future hold for ad read more …Continue reading “Take A Virtual Leap Into The Future” with ALT.VFX
New Holland Creative is located 3 km east of the Sydney CBD on the first floor of the heritage Old Manse on Paddington’s Oxford Street. read more …Continue reading Abundant Creativity Discovered In New Holland
Ad executives are increasingly using drones to make commercials. Having used drones on a number of shoots over the past 12 months with limited to read more …Continue reading Droning On
What do you call a film company that specialises in “meaningful stories created for the digital space?” This very question was on the minds of Mark read more …Continue reading The Frogs Hollows Interview
As consumers continue to get there hands on a variety of Virtual Reality hardware, brands and marketers are increasingly using this new medium as an read more …Continue reading Jaguar points to the future with global car launch in VR
On almost every job I do these days a client will ask, “what about content?” I now have a simple and stock reply for them. read more …Continue reading Content: The Emperor’s “New” Clothes?
Alien horror is the latest genre to be spoofed by Volkswagen in its humorous cinema sponsorship series where its cars’ smart technology prove a hindrance read more …Continue reading Volkswagen Vs Aliens in latest stunning spot
If you’re already wetting your pants in anticipation of the release of Rogue One: A Star Wars story on the 14th December, then you’re going read more …Continue reading Rogue One: Recon – A Star Wars 360 Experience
As a Producer/Director I often wished that I had some of the money for production that my clients spent on research. In my new life read more …Continue reading Research For Better Or Worse
Prologue I think the reasons why we wrote a book such as this, is sometimes more important than what’s in it. Having devoted a chaotic lifetime to read more …Continue reading So You Want To Make Television Commercials – Prologue & Chapter 1
(Tom Selleck on the set of Jesse Stone) CTL.CO was fortunate enough to spend a few hours with David at his house on the lower North read more …Continue reading The David Gribble ACS Interview
Looking at the net and lamenting the state of the creative process I came upon this wonderful piece in Agency Asia. It is a timely read more …Continue reading What Happened To The Creative Process?
If I had a dollar for every time an advertiser asked me this question I could have retired by now. Not have to be writing articles read more …Continue reading Why Doesn’t My Agency Listen To Me?
For the upcoming 2016 edition of my book The Case for Creativity, I took time to reflect on three years of studying the Cases for read more …Continue reading The Case For Creativity