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SIMPLY THE BEST: Our Top 5 Ads

By Jen Brewster. Hello dear friends! Are you all looking forward to the imaginatively titled AWARD Awards on Friday this week?I have all of my read more …Continue reading SIMPLY THE BEST: Our Top 5 Ads

CELEBRITIES BRAND ENDORSEMENTS: THINGS TO CONSIDER WHEN WEIGHING UP THEIR VALUE.

By Mike Canavan, CEO BBS Australasia. You often hear a mournful and somber marketing or PR spokesperson at a hastily convened press conference proclaiming: “the read more …Continue reading CELEBRITIES BRAND ENDORSEMENTS: THINGS TO CONSIDER WHEN WEIGHING UP THEIR VALUE.

THE FUTURE OF THE AGENCY MODEL IN A POST-SORRELL ERA.

By Gideon Spanier, Campaign Magazine. As WPP faces break-up calls in the wake of Sir Martin Sorrell’s exit, the agency holding company model is under read more …Continue reading THE FUTURE OF THE AGENCY MODEL IN A POST-SORRELL ERA.

IS THE TAX RORT UP FOR THE TECH GIANTS GOOGLE FACEBOOK ETC?

By Marcus Honesta. Very few things seemed to monster the big tech giants Facebook, Google, Twitter, Instagram Amazon & Uber. They blithely bluster forth, repelling read more …Continue reading IS THE TAX RORT UP FOR THE TECH GIANTS GOOGLE FACEBOOK ETC?

INSIDE THE DIRECTING PROCESS

By Clara Chong, Director at Main Course Films. With over 8,000 submissions from 90 countries, My RØDE Reel has not only become the world’s largest read more …Continue reading INSIDE THE DIRECTING PROCESS

Simply The Best: Our Top 5 Ads

By Jen Brewster. This week’s choices for our top 5 favourite spots are solid. Solid as… THE ROCK. Regardless of what you think, let it read more …Continue reading Simply The Best: Our Top 5 Ads

WHEN DID I BECOME TOO OLD TO MATTER?

AGEISM; THE GREATEST THREAT TO FACE AD AGENCIES, PRODUCTION & MARKETERS. By Dorothy Thompson.   Autumn is always my favourite time of the year. The read more …Continue reading WHEN DID I BECOME TOO OLD TO MATTER?

WHY IS IT THAT NEW ZEALAND DOES BETTER CREATIVE WORK THEN WE DO IN AUSTRALIA?

By Marcus Honesta. Perhaps we should sub out all our tourism advertising work in the future to New Zealand. There is some strong evidence that read more …Continue reading WHY IS IT THAT NEW ZEALAND DOES BETTER CREATIVE WORK THEN WE DO IN AUSTRALIA?

SIMPLY THE BEST: Our Top 5 Ads

By Jen Brewster. What up guys? Have you been good little boys and girls since I last watched a million ads and chose our 5 read more …Continue reading SIMPLY THE BEST: Our Top 5 Ads

A BEGINNERS GUIDE TO PRODUCTION DESIGN: Asking the right questions

By Brass Tacks Production Design. Production Design seems to be thought of as a mystic art to those who aren’t familiar with our role in read more …Continue reading A BEGINNERS GUIDE TO PRODUCTION DESIGN: Asking the right questions